Senior Business Development Manager
Job Summary
The Senior Business Development Manager will develop and implement strategic sales and marketing plans to achieve hotel revenue and room night goals. This role involves managing corporate accounts, analyzing market trends, and coordinating with the Revenue team to optimize pricing. You will also lead and mentor sales team members to ensure productive performance and high-quality guest experiences.
Responsibilities
- Develop and implement hotel sales and marketing strategies
- Manage corporate accounts and identify new business opportunities
- Oversee group business, pricing, and revenue forecasting
- Lead, train, and mentor the sales team
- Monitor market trends and competitor activities
Required Skills
- 4+ years of relevant sales experience
- Strong interpersonal and communication skills
- Market knowledge in hospitality
- Proficiency in Microsoft Office
- Strategic planning and analytical skills
Job Details
Responsibilities:
- Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, tactical plans are created and implemented, and results are monitored and achieved.
- Analyse current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.
- Procure new and repeat business for the hotel by monitoring contact with travel agencies and corporate clients, within local and international companies.
- Maintains contact with planners, corporate accounts, and incentive buyers, through personal sales calls, telephone contacts and written communications.
- Assist in the preparation of the annual budget.
- Monitor, analyse and report variations from the budget.
- Make group pricing decisions upon consultation with Revenue team & Director/Assistant Director of Sales.
- Secure new corporate account to the company.
- Work with the Director of Sales and Marketing as well as the Assistant Director of Sales to ensure the departmental performance of staff is productive.
- Maintain a comprehensive, current and guest focused set of departmental standards and procedures and oversees their implementation.
- Ensure training needs analysis of sales staff is carried out and training programmes are designed and implemented to meet needs.
- Coach junior colleagues by providing constructive feedback to enhance performance.
- Regularly communicate with staff and maintain good relations.
- Oversee the selling and servicing of group business.
- Meet with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
- Establish and continuously updates mailing lists.
- Manage key accounts.
- Monitor competitor activities.
- Plan and execute sales trips to major market areas.
- Produce monthly Sales reports and forecasts.
- Produce SMART Plan for monthly review.
- Acquired events for banquet and F&B.
- Responsible for sales activities and events including direct sales, sales solicitation, sales administration, public relations and management of the Sales Team.
Qualifications and Requirements:
- Diploma or equivalent in Business Administration, Hotel Management or related field.
- At least 4 years of related experience.
- Possess good market knowledge.
- Proven sales track record.
- Strong interpersonal skills.
- Team player and excellent written and spoken communication skills.
- Positive attitude and self-motivated.
- Ability to thrive in a fast and dynamic environment.
- Flexible to respond to a range of different work situations.
- Proficient in Microsoft Office.
Benefits:
- Highly competitive salary and benefits package.
- Meal Allowance.
- Birthday Off.
- Medical Benefits.
- Dental Benefits.
- Insurance Coverage.
- 25-50% F&B Discount at restaurants within IHG Singapore Hotels.
- Special Employee Rate at all IHG Hotels worldwide.