On-Trade Sales Executive
Job Summary
Singapore Straits Wine Company Pte. Ltd. seeks a motivated On-Trade Sales Executive to grow and manage hospitality industry accounts. The role focuses on driving sales growth across the wine and spirits portfolio. You will build relationships with restaurants, bars, and hotels to maximize revenue and brand presence.
Responsibilities
- Manage and expand on-trade client relationships
- Achieve monthly and quarterly sales targets
- Organize wine tastings and promotional events
- Coordinate with internal operations for order fulfillment
- Analyze market trends and competitor activity
Required Skills
- 2+ years experience in F&B or beverage sales
- Strong negotiation and relationship management
- Existing network in hospitality industry
- Excellent communication skills
- Self-motivated and target-driven
Job Details
Responsibilities
Sales & Business Development
- Develop and maintain strong relationships with on-trade customers including restaurants, bars, hotels, clubs, and cafés to drive sales growth.
- Identify and secure new business opportunities to expand the customer base and increase market share.
- Achieve monthly and quarterly sales targets through strategic account management and negotiation.
- Negotiate product listings, pricing, promotional activities, and commercial agreements to maximize revenue.
- Prepare accurate quotations and promptly follow up on customer enquiries to support sales closure.
Account Management
- Build and sustain relationships with key decision-makers such as business owners, F&B managers, purchasing managers, and sommeliers to enhance customer loyalty.
- Conduct regular customer visits to strengthen partnerships and identify growth opportunities.
- Monitor customer sales performance and recommend actionable strategies to increase revenue and market penetration.
- Deliver excellent customer service and ensure timely resolution of customer enquiries to maintain satisfaction.
Product Promotion
- Organize and support wine tastings, product launches, trade events, and promotional activities to increase brand visibility.
- Educate customers on wine characteristics, food pairing, and product knowledge to enhance product appreciation and sales.
- Promote the company’s wine portfolio to raise market awareness and customer engagement.
Market & Operational Support
- Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
- Coordinate with operations and logistics teams to ensure timely order fulfillment and delivery.
- Collaborate with purchasing and marketing teams to support sales initiatives and campaigns.
- Prepare sales reports and maintain accurate customer records for performance tracking and decision-making.
Preferred competencies and qualifications
- Diploma or Bachelor's Degree in Business, Marketing, Hospitality, or related field.
- Minimum 2 years of sales experience, preferably in wine, spirits, beverage, or F&B industry.
- Existing network within restaurants, hotels, bars, cafés, or hospitality establishments.
- Strong communication, negotiation, and relationship management skills.
- Self-motivated, target-driven, and able to work independently.
- Valid Class 3 driving license (advantageous).
- Passion for wine and spirits.