Business Development Executive
Job Summary
We are seeking a driven and customer-focused Business Development Executive to join a growing education services organisation. The role focuses on generating student interest, managing leads, and guiding prospective learners through the enrolment journey for industry-relevant diploma and certificate programmes. The ideal candidate is highly motivated, service-oriented, and passionate about sales and education.
Responsibilities
- Manage inbound/outbound leads
- Advise students on course enrolment
- Maintain and update CRM systems
- Achieve sales targets
Required Skills
- Sales and lead conversion
- Customer service orientation
- CRM software proficiency
- Strong communication skills
- Fluent in English
Job Details
Responsibilities:
- Make initial contact with inbound and outbound leads to identify student interest and suitability
- Conduct timely follow-ups with prospective students via phone, email, and other communication channels
- Provide accurate and up-to-date information on courses, admission requirements, and programme pathways
- Advise prospective students on enrolment requirements and guide them through the decision-making process
- Maintain and update CRM systems with lead status, interactions, and follow-up actions
- Manage assigned leads and ensure timely response in accordance with internal lead handling policies
- Execute structured follow-up strategies to convert leads into enrolments
- Work closely with the Sales Manager to implement effective student recruitment strategies and achieve sales targets
- Ensure professional customer service standards are consistently maintained throughout the sales cycle
Requirements:
- Diploma or Degree in any discipline
- Sales experience with strong communication skills (service-based industries preferred)
- Familiarity with sales closing techniques and customer conversion strategies
- Driven, resourceful, and highly motivated to achieve targets
- Customer-oriented with a positive attitude and professional personality
- Excellent interpersonal and communication skills
- Fluent in English (written and spoken)
- Comfortable working with CRM systems and digital tools
- Ability to handle objections and engage in consultative selling
- Fresh graduates with strong passion for sales are welcome to apply
- Candidates with prior exposure to the education or training industry, student recruitment, or advisory roles will have an advantage
- Familiarity with digital marketing channels and experience engaging leads will be beneficial
- Ability to communicate in additional languages (e.g. Mandarin) will be an advantage