Sales & Marketing Executive
Job Summary
The Sales & Marketing Executive will manage the company's e-commerce platforms and drive B2B sales development. This role involves creating engaging social media content, executing marketing campaigns, and providing professional customer service. The candidate will also support sales reporting and operational tasks to ensure business growth.
Responsibilities
- Manage e-commerce platforms and product listings.
- Develop B2B sales and maintain corporate relationships.
- Create social media content and manage marketing campaigns.
- Provide customer support and handle order enquiries.
- Assist with sales reporting and operational tasks.
Required Skills
- 1-2 years experience in e-commerce or sales.
- Proficiency in Shopee, WordPress/Shopify, and CRM/ERP.
- Content creation (Canva, CapCut, photography, video editing).
- Strong communication and interpersonal skills.
- FMCG or retail industry experience is a plus.
Job Details
Key Responsibilities
E-Commerce Sales & Management
- Manage and maintain the company’s e-commerce platforms, including website, Shopee store.
- Upload and update product listings, pricing, promotions, banners, and inventory information.
- Monitor sales performance and implement strategies to improve online conversion and customer engagement.
- Coordinate online campaigns, flash deals, and promotional activities.
- Ensure all product information and visuals are accurate and up to date.
B2B Sales & Business Development
- Identify and develop new B2B Sales opportunities.
- Build and maintain relationships with corporate clients, retailers and F&B businesses.
- Prepare quotations, follow up on leads, support order processing, fulfilment and timely payment.
- Maintain strong customer relationships and provide after-sales support.
- Monitor stock availability and advise customers on alternatives.
Social Media & Content Creation
- Manage and maintain the company’s social media platforms (Instagram, Facebook, TikTok, etc.).
- Create engaging marketing content including photos, captions, promotional posts, and short-form video reels.
- Plan and execute content calendars and marketing campaigns.
- Assist in product launches, seasonal campaigns, and brand awareness activities.
- Monitor social media performance, conversion and audience engagement.
Customer Service & Communication
- Respond promptly to customer enquiries across social media, Shopee, WhatsApp, and website channels.
- Handle customer feedback, complaints, and order-related issues professionally.
- Provide product recommendations and support customers with purchasing enquiries.
Administrative & Marketing Support
- Assist with sales reporting and campaign performance tracking.
- Support general marketing and operational activities when required.
- Coordinate with internal teams on stock availability, promotions, and fulfilment matters.
Requirements
- Diploma or Degree in Marketing, Business, Communications, or related field.
- Minimum 1–2 years of experience in e-commerce, sales, marketing, or related roles preferred.
- Familiar with Shopee Seller Centre, e-commerce platforms (Wordpress/Shopify), and social media management.
- Basic photography and video editing skills for content creation and reels.
- Strong communication and interpersonal skills.
- Self-motivated, organised, and able to multitask in a fast-paced environment.
- Proficient in basic office applications (Excel, CRM/ERP systems).
- Proficient in Canva, CapCut, or similar content creation tools is an advantage.
- Experience in FMCG, food, or retail industry is a plus.
Preferred Qualities
- Creative mindset with good understanding of social media trends.
- Sales-driven and customer-oriented personality.
- Comfortable appearing in or creating video content.
- Able to work independently and take initiative.