Marketing Executive Digital Content

### Responsibilities **Digital Content & Social Media** - Develop, write, and schedule content for AKC’s digital platforms, including social media, website pages, and email campaigns. - Support monthly content planning and maintain content calendars aligned to campaign priorities. - Create engaging captions, post copy, and basic campaign messaging across different channels. - Assist in producing short-form videos, reels, graphics, and promotional content for digital use. - Ensure brand consistency across all published content and digital touchpoints. **Campaign Execution** - Support the execution of digital marketing campaigns across social media, website, EDM, and paid media channels. - Coordinate campaign assets, timelines, and approvals with relevant internal stakeholders. - Assist in the setup and deployment of campaign materials across different digital platforms. - Support promotional activities for AKC’s courses, events, and brand initiatives. **Website & Email Marketing** - Update website content such as banners, landing page copy, course highlights, and promotional information. - Assist in creating and sending EDMs/newsletters for campaigns and announcements. - Ensure content published on digital platforms is accurate, timely, and aligned with campaign objectives. **Performance Tracking & Reporting** - Monitor content and campaign performance across social media, email, and website channels. - Compile basic reports on key metrics such as reach, engagement, clicks, leads, and conversions. - Identify content and campaign improvement opportunities based on performance results. - Maintain marketing trackers, campaign calendars, and related reporting documents. ### Requirements - Diploma or Degree in Marketing, Communications, Business, Media, or a related field. - 1–3 years of relevant experience in marketing, digital marketing, or content-related roles. - Good understanding of digital marketing channels, including social media, email marketing, and website content. - Strong copywriting and communication skills in English. - Ability to create or coordinate basic digital content including social posts, visuals, and short-form videos. - Familiarity with tools such as Canva, CapCut, Meta Business Suite, and email marketing platforms. - Organised, detail-oriented, and able to manage multiple tasks and deadlines. ### Good to Have - Exposure to Google Ads, or paid campaign coordination. - Basic knowledge of SEO and Google Analytics. - Experience in the education, training, or services industry. - Basic design sense and confidence with simple visual content creation.