Assistant Marketing Manager
Job Summary
Work on global resort marketing and brand expansion with exposure to Public Relations, digital marketing, and international media. Support the development and execution of group-wide marketing and PR strategies. Coordinate digital campaigns, brand initiatives, and media relations.
Responsibilities
- Support marketing and PR strategies
- Plan and manage digital campaigns
- Develop press releases and content
- Manage social media and website
Required Skills
- 3-5+ years marketing experience
- Hospitality or resort industry background
- Campaign planning and PR expertise
- Willingness to travel overseas
Job Details
Key Responsibilities
- Support the development and execution of group-wide marketing and Public Relations strategies
- Plan and manage digital campaigns, brand initiatives, and pre-opening marketing activities
- Develop press releases, media materials, editorial content, and corporate communications
- Build and maintain relationships with media and relevant industry stakeholders
- Monitor campaign performance, media coverage, brand sentiment, and customer acquisition
- Manage social media, website, and other digital marketing channels to ensure brand consistency
- Coordinate with external agencies on digital advertising, SEO, and campaign performance
- Support marketing budgets, vendor coordination, and campaign reporting
- Support overseas project launches, events, and brand activities when required
Requirements
- 3–5+ years of experience in Marketing, Public Relations, Digital Marketing, or a related field
- Experience in hospitality, resorts, luxury lifestyle, real estate, or related industries is preferred
- Strong experience in campaign planning, content development, Public Relations, and digital marketing
- Familiarity with marketing analytics and cloud platforms is an advantage
- Able to work independently in a fast-paced, international environment
- Must be willing to travel overseas to support project and brand activities