Marketing Communications Senior Executive

### Key Responsibilities and Duties - Conceptualise and execute marketing campaigns (digital marketing, PR, and event activation) for our 3 Work Initiatives - Bakery, Moving, and Urban Farming. - Pitch and leverage mainstream, organic, and paid media to raise awareness of key initiatives; secure media mentions and clear necessary government agencies. - Initiate and plan events that increase mindshare of THH as a leading charity within the sector. - Build out content pieces such as articles, videos, and static design posts that drive brand awareness and sale conversions. - Conceptualise and run fundraising events such as charity golf and cycling events. - Execute video or photo campaigns, including conceptualizing, producing, and editing. - Manage agencies and freelancers to deliver marketing collaterals. ### Job Requirements - Intuitively understands resource gaps and has the initiative to actively plug them. - Strong track record of driving digital marketing outcomes (familiarity with CPL, CPM, and CTR). - Familiarity with marketing dashboards such as Google Analytics and Search Console. - Track record of building donor and partner networks (sourcing B2B sales databases). - Strong proficiency in sourcing and writing long-form and short-form content. - (Good to have) Execute Search Engine Optimization (SEO) and Generative Engine Optimization (GEO).