Marketing Executive
Job Summary
The Marketing Executive will support the execution of 360-degree marketing campaigns to drive traffic and sales for TANGS stores and e-commerce platforms. This role involves coordinating marketing initiatives, managing communication calendars, and collaborating with internal and external stakeholders. You will also track and analyze campaign performance to ensure business and brand objectives are met.
Responsibilities
- Execute 360 marketing campaigns
- Manage beauty concept marketing initiatives
- Analyze digital and in-store campaign performance
- Collaborate with internal and external stakeholders
- Manage marketing communication calendars and copywriting
Required Skills
- 2+ years of consumer marketing experience
- Project management skills
- Excellent copywriting abilities
- Proficiency in MS Excel and social media tools
- Strong communication and interpersonal skills
Job Details
Responsibilities:
Campaign Marketing
- Support the execution of 360 marketing campaigns to drive traffic and sales from new and current customers to TANGS stores and e-commerce channels.
- Execution includes campaign ideation, creative, activations & events, digital marketing, PR, KOL, advertising, communications, and more.
- Key marketer in charge of marketing initiatives for Beauty concept and segment marketing.
- Tracking and analysis of results and insights in digital marketing, social media, and in-store promotions and activations to improve marketing effectiveness and ROI.
- Assist with budget and expense tracking and keeping accurate records and processing.
Stakeholder Collaboration
- Support with alignment among the Integrated Marketing functions (Social Media, CRM) in the execution of key festive campaigns to drive common objectives and goals.
- Coordinate with internal business stakeholders such as Merchandising and E-commerce to execute marketing activities and communications that achieve business and brand objectives.
Communications
- Ownership of the calendar of TANGS communications channels to support campaigns and initiatives.
- Copywriting for marketing collateral, including e-dms, brochures, OOH, online banners, and more.
- Liaise with external agencies and partners such as design, photographer, PR, events, media, KOL; and liaison with landlords.
- Work with in-house design team to develop creatives that are in line with TANGS’ brand positioning.
Requirements, Skills & Experience
- At least 2+ years experience in consumer marketing.
- Experience from industries such as retail, shopping mall, F&B, fashion, beauty, home, would be advantageous.
- Excellent project leadership and project management skills and ability to juggle between projects and priorities.
- Strong command of written and spoken English, with the ability to write copy for different purposes and audiences.
- Proficient with Microsoft Excel, social media management, creating presentations.
- Strong communication and interpersonal skills.
- High level of initiative and capacity to work under pressure.
- Desire to explore new ideas and ways of doing things with a can't-is-not-an-option attitude.
- Strong work ethic and integrity, maintaining timeliness, discipline, and professionalism.