Assistant Marketing Manager
Job Summary
The Assistant Marketing Manager is responsible for strategizing and executing 360 marketing plans for new product launches. The role involves driving brand awareness, trade marketing activities, and digital strategies across various channels. You will also manage budget, monitor competitor activities, and develop CRM initiatives to foster business growth.
Responsibilities
- Plan and execute 360 marketing campaigns
- Drive brand awareness and consumer engagement
- Manage trade marketing and ecommerce strategies
- Monitor market trends and competitor activity
- Prepare business and marketing reports
Required Skills
- Degree in Marketing/Business
- 4+ years marketing experience
- Strategic planning
- Trade marketing expertise
- Digital and CRM strategy
Job Details
Key Responsibilities:
- Strategise, plan and execute 360 marketing plans for new product launches to drive awareness, sell-out and market share, while owning the overall A&P budget.
- Drive brand awareness and consumer engagement through best-in-class execution across marketing, PR and media, including engagement of KOLs and media during key consumption periods.
- Plan and execute trade marketing activities across all channels including department stores, specialty stores, ecommerce and perfumeries, working closely with retailers, suppliers and joint partners on promotions and events.
- Partner with the ecommerce team to plan and execute digital strategies, and develop CRM initiatives to drive customer retention and business growth.
- Liaise with agencies and suppliers to develop promotional materials, and manage visual merchandising at counters in accordance with brand guidelines.
- Monitor competitor activities to gather market insights and trends.
- Prepare monthly reports on key business, marketing and PR activities, and manage forecasting and stock planning.
Requirements:
- Degree in Business, Marketing and Mass Communication and related field.
- At least 4 years of relevant marketing experience.