Marketing Executive

Job Responsibilities Marketing Campaigns & Brand Management - Support the planning and execution of new product launches, marketing campaigns and brand initiatives across online and offline channels. - Coordinate campaign timelines, marketing materials and internal stakeholders to ensure smooth execution. - Assist in developing campaign content and ensuring consistent brand messaging across different platforms. Digital Marketing, PR & Influencer Management - Support digital marketing, social media, PR and influencer/KOL campaigns to increase brand awareness and customer engagement. - Liaise with external agencies, influencers and vendors on campaign requirements and deliverables. - Coordinate the development of marketing materials, including social media content, digital advertisements and promotional visuals. - Assist with digital advertising campaigns, media coordination and performance tracking. - Maintain marketing calendars and monitor campaign schedules. Events & Trade Marketing - Support the planning and execution of marketing events, product launches, in-store promotions and customer engagement activities. - Coordinate event logistics, vendors and promotional materials. - Work closely with internal teams to ensure marketing campaigns are effectively executed across retail channels. Campaign Reporting & Administration - Monitor campaign performance and prepare marketing reports and post-campaign summaries. - Conduct competitor research and monitor market trends. - Assist with marketing budgets, purchase orders, invoices and expense tracking. Stakeholder Coordination - Work closely with internal Sales, CRM, Marketing and other departments to support campaign execution. - Coordinate with external agencies, vendors and business partners to ensure marketing activities are delivered on schedule. Job Requirements: - Diploma or Degree in Marketing, Business, Communications, Mass Communication or a related discipline. - Relevant experience in marketing, brand management, digital marketing, PR or campaign coordination. - Familiarity with social media platforms, influencer marketing and digital advertising. - Strong organisational, communication and stakeholder coordination skills. - Able to manage multiple campaigns and deadlines in a fast-paced environment. - Detail-oriented, proactive and comfortable working independently and within a team. - Experience in beauty, skincare, cosmetics, lifestyle or retail/FMCG industries would be an advantage.