Head of Marketing Communications

### Strategic Marketing & Brand Communication Execution - Lead the localization and execution of global marketing campaigns for Cotton On, Body, and Kids brands in the local market. - Act as the key marketing stakeholder for brand marketing managers at the global support centre, ensuring alignment and adaptation of strategies to local market needs. - Manage a team responsible for local content creation, social media, and brand communications. ### Internal Communication & Engagement - Develop and manage communication strategies for internal stakeholders, ensuring engagement across the retail, group comms and Foundation teams. - Partner with People & Performance teams to ensure that key employee engagement initiatives are effectively rolled out. ### Group Communication & Media Relations - Serve as the key point of contact to facilitate media relations in country, working closely with the global group comms team. - Lead all PR and earned media initiatives, including proactive media pitching and brand reputation management. ### Social Media Strategy & Digital Execution - Oversee local social media strategy and execution. - Develop data-driven digital content strategies that enhance brand storytelling and customer engagement. ### Influencer & Brand Experience Partnership Management - Lead localisation influencer strategy, ensuring effective partnerships with relevant creators and celebrities. - Establish clear performance metrics for influencer collaborations to measure brand impact and return on investment. ### Loyalty, Wholesale & Customer Acquisition Initiatives - Work closely with the Global Loyalty Manager to localise loyalty strategies and drive customer acquisition. - Manage wholesale marketing needs, ensuring alignment with global brand calendars. ### Leadership & Cross-Functional Collaboration - Collaborate with internal teams to ensure marketing strategies align with trade, digital, and customer experience objectives. - Manage external agencies, ensuring high-quality output and strategic alignment with business goals. ### Budget Management & Performance Analysis - Manage the local marketing and communications budget effectively. - Leverage analytics tools to measure the effectiveness of campaigns and optimize future strategies.