SEA Brand Manager
Job Summary
The Brand Manager oversees the end-to-end strategy and growth of assigned brands within the B-F SEA Emerging Brand portfolio. This role involves collaborating with internal and external stakeholders to implement marketing activities, measure brand performance, and optimize P&L. You will lead brand-building initiatives and drive commercial growth across the South East Asia region.
Responsibilities
- Develop and execute brand strategy
- Manage marketing budgets and P&L
- Oversee agency partners and creative production
- Collaborate with internal/external stakeholders
Required Skills
- 6+ years brand marketing experience
- Integrated marketing & measurement
- Strategic planning & analytical skills
- Strong communication & stakeholder management
Job Details
Responsibilities:
- Lead the development of assigned brand strategy and its implementation and tracking through all marketing tools and resources.
- Drive the growth and development of Emerging Brands, managing brand presence in the minds of consumers and the market.
- Identify, monitor, and analyze data with the insights team to build consumer, category, and trade insights.
- Manage Marketing agency partners to ensure briefing, design, and production of marketing materials achieve brand objectives.
- Lead the development and approval process for creative adaptations and supervise the implementation of marketing activities.
- Manage brand budgets to maximize growth and partner with leadership to optimize the Emerging Brands P&L across South East Asia.
- Partner with internal stakeholders (Sales, Finance, Supply Chain) and external partners (distributors, PR agencies).
- Support prestige spirits portfolio growth through cask sales in collaboration with the global prestige team.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or relevant subject.
- Minimum 6 years of brand marketing experience in a relevant industry.
- Strong experience in integrated marketing, measurement, creativity, and innovative thinking.
- Proven ability to manage multiple tasks and deadlines in a dynamic environment.
- Strong oral and written communication skills; fluency in English is required.
- High level of integrity, trust, and professionalism.
- Strong interpersonal skills with the ability to build relationships across teams and geographies.
- High proficiency in Microsoft Office and/or Google Workspace tools.