Digital Marketing Communications Manager
Job Summary
The Digital, Marketing & Communications Manager is responsible for developing and executing the overall marketing, digital, and public relations strategy for Mama Shelter Singapore Orchard. This role leads all branding, communications, digital marketing, and event-driven initiatives to strengthen market positioning. The position requires a strategic leader with strong skills in digital performance marketing, brand storytelling, and reputation management.
Responsibilities
- Develop annual marketing and communications strategies
- Lead digital marketing campaigns and content strategy
- Manage PR, influencer relations, and event activations
- Oversee reputation management and crisis communication
- Analyze marketing performance and ROI
Required Skills
- 5-8 years of marketing/PR experience
- Digital marketing and paid media expertise
- Hospitality or F&B sector background
- Strong analytical and reporting skills
- Leadership and team management
Job Details
Key Responsibilities:
Strategic Planning & Leadership
- Develop and implement the annual marketing and communications plan, aligning with business and brand objectives.
- Manage and track the overall marketing budget, forecasting expenditures and ensuring cost efficiency and maximum ROI.
- Lead and supervise the Marketing & Communications team, ensuring consistent brand delivery and professional growth.
- Collaborate with senior management and regional teams to align global brand standards and local market activation.
- Present monthly performance reports and marketing ROI analyses.
Digital & Marketing Operations
- Drive integrated digital marketing campaigns to increase brand visibility, engagement, and direct bookings.
- Oversee the hotel’s website and third-party listings to ensure accurate and optimized content updates.
- Develop and approve content calendars across social media platforms.
- Partner with digital agencies to manage paid media performance and conversion optimization.
- Supervise the use of CRM and loyalty tools to execute targeted email marketing and guest segmentation.
- Maintain the hotel’s marketing asset library with updated, high-quality creative materials.
Public Relations, Events & Guest Engagement
- Manage press relations, influencer collaborations, and media partnerships to generate editorial coverage.
- Conceptualise and execute PR events, media activations, and creative brand campaigns.
- Develop and maintain long-term relationships with journalists, KOLs, and media outlets.
- Oversee the hosting of media, influencers, and VIP guests to ensure seamless brand experience.
- Partner with Rooms, F&B, and Events teams to promote signature activations and themed campaigns.
Crisis Communication & Reputation Management
- Develop and enforce a Crisis Communication SOP.
- Oversee online reputation management across Google, TripAdvisor, and OTA platforms.
- Coordinate with corporate PR and legal teams to manage sensitive issues and ensure brand protection.
Requirements:
- Bachelor’s Degree in Marketing, Communications, or related field.
- Minimum 5–8 years’ experience in marketing or communications, preferably within hospitality, lifestyle, or F&B sectors.
- Proven track record in digital marketing, PR management, and brand strategy.
- Strong analytical skills with experience in campaign performance analysis and ROI reporting.
- Excellent leadership, communication, and interpersonal skills.
- Ability to multitask and thrive in a fast-paced, creative environment.
- Familiarity with social media, influencer ecosystems, CRM, and paid media management tools.
- Creative, self-driven, and results-oriented, with high attention to detail.