PR Digital Marketing Associate
Job Summary
The PR & Digital Marketing Associate will support brand visibility and industry outreach through LinkedIn campaigns and digital content strategies. This role focuses on engaging global professionals within the international trade ecosystem, including traders and logistics providers. You will be responsible for managing PR initiatives, CRM data, and supporting event coordination to drive professional engagement.
Responsibilities
- Execute PR initiatives and draft press materials
- Manage LinkedIn outreach campaigns to targeted sectors
- Create digital content and visual assets via Canva
- Coordinate industry events and webinars
- Manage CRM data and lead qualification
Required Skills
- Bachelor's degree
- Strong communication skills
- LinkedIn outreach experience
- CRM/HubSpot proficiency
- Basic graphic design (Canva)
Job Details
Key Responsibilities
1. PR & Brand Exposure
- Support PR initiatives to increase visibility of TradeInt across media, industry communities, and professional networks
- Draft press releases, announcements, and company updates
- Identify and reach out to media outlets, trade associations, and industry publications
- Assist in preparing materials for partnership announcements and collaborations
2. LinkedIn Outreach & Network Development
- Manage LinkedIn outreach campaigns targeting: Importers & exporters, Trade finance professionals, Logistics providers, Supply chain executives
- Research and identify relevant professionals for engagement
- Send personalized outreach messages and manage follow-ups
- Support lead qualification and CRM logging
3. Digital Marketing Support
- Assist with content distribution across LinkedIn and other platforms
- Create simple visual assets using Canva
- Support campaigns related to: Product announcements, Data insights, Industry reports
- Track engagement metrics and report campaign performance
4. Event & Community Engagement
- Assist with organizing: Online webinars, Industry networking events, Professional roundtables
- Coordinate invitations and outreach to participants
- Support post-event follow-up communications
5. CRM & Data Management
- Use HubSpot or CRM tools to: Track contacts and outreach activities, Maintain contact databases, Record campaign interactions, Ensure outreach pipelines remain organized and updated
Requirements
- Bachelor’s degree from a recognized university.
Skills
- Strong written and verbal communication
- Ability to engage professionally with international audiences
- Familiarity with LinkedIn outreach and professional networking
- Basic marketing design ability using Canva
- Experience with HubSpot or CRM tools
Languages
- Proficiency in Spanish and French is a plus, as the role involves supporting business development in the Spanish and French market.
Key Traits
- Proactive communicator
- Organized and detail-oriented
- Comfortable engaging senior professionals
- Curious and fast learner
- International mindset