PR & Marketing Executive

【 Responsibilities 】 1. Marketing Strategy & Campaign Management - Plan, coordinate, and execute marketing campaigns, promotions, and branding initiatives. - Support the development of marketing ideas to increase brand awareness, customer engagement, and store traffic. - Monitor market trends, competitor activities, and consumer preferences to identify marketing opportunities. - Track campaign performance and provide recommendations to improve effectiveness. 2. Digital Marketing & Social Media - Manage the brand's website, mobile application, search engine optimisation (SEO) and other digital marketing activities. - Monitor, analyse and report on digital marketing performance, campaign results, redemption rates and other relevant metrics. - Manage social media platforms and actively engage with online audiences to build brand awareness and community engagement. - Support CRM initiatives and analyse customer and campaign data to improve marketing effectiveness. 3. Creative Content & Production - Design and develop point-of-sale materials (POSM), social media content and other marketing collateral. - Coordinate photoshoots and video shoots, including planning, scheduling and production arrangements. - Write, edit and proofread marketing content to ensure accuracy, consistency and alignment with brand guidelines. 4. Public Relations, Events & Partnerships - Liaise with shopping malls, media representatives, external partners and vendors on promotions, advertising opportunities and editorial features. - Coordinate with internal stakeholders and external parties to support events, marketing campaigns and promotional activities. - Assist in influencer analysis, media monitoring and evaluation of campaign performance. 5. Administrative & Other Duties - Provide administrative and operational support for marketing activities, including meeting coordination, claims submissions, and POSM logistics. - Undertake other marketing initiatives and ad hoc duties as assigned. 【 What You Will Receive 】 - AWS - Variable Bonus (Based on company and individual performance) - Annual Leave: 14 days (Up to 18 days) - Medical Leave: 14 days - AIA Insurance/Medical Card (excluding dental and maternity coverage) 【 Requirement & Preferences 】 - Degree in Marketing, Mass Communications, or similar - 3 years in digital marketing, social media platforms (Instagram, Facebook, TikTok), SEO, CRM, PR & brand communications, and campaign performance tracking, ideally within FMCG, B2C, or a fast-paced environment - Familiar with Microsoft Office, Adobe Creative Suite, and Canva. - Good written and verbal communication skills, with strong copywriting and proofreading abilities. - Strong analytical skills, with the ability to interpret media monitoring, influencer and campaign performance data. - Excellent interpersonal skills and the ability to communicate in both English and Mandarin to liaise with English and Mandarin stakeholders - (Advantageous) Basic photo and video editing skills are preferred. - Prior experience in the F&B, hospitality, retail, or service industries