Digital Marketing Assistant Manager

Key Responsibilities: Strategic Planning & Leadership - Develop and implement the annual marketing and communications plan, aligning with business and brand objectives. - Manage and track the overall marketing budget, forecasting expenditures and ensuring cost efficiency and maximum ROI. - Lead and supervise the Marketing & Communications team, ensuring consistent brand delivery and professional growth. - Collaborate with senior management and regional teams to align global brand standards and local market activation. - Present monthly performance reports and marketing ROI analyses to management. Digital & Marketing Operations - Drive integrated digital marketing campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to increase brand visibility, engagement, and direct bookings. - Oversee the hotel’s website and third-party listings to ensure accurate, timely, and optimized content updates. - Develop and approve content calendars across social media platforms, ensuring consistent tone, creativity, and storytelling. - Partner with digital agencies to manage paid media performance and conversion optimization. - Supervise the use of CRM and loyalty tools to execute targeted email marketing, guest segmentation, and personalised offers. - Ensure all marketing activities comply with brand guidelines, legal standards, and data protection policies. - Maintain the hotel’s marketing asset library with updated, high-quality creative materials. Public Relations, Events & Guest Engagement - Manage press relations, influencer collaborations, and media partnerships to generate strong editorial coverage. - Conceptualise and execute PR events, media activations, and creative brand campaigns that strengthen visibility in the local and regional market. - Develop and maintain long-term relationships with journalists, KOLs, and media outlets to build continuous brand advocacy. - Oversee the hosting of media, influencers, and VIP guests, coordinating across departments to ensure seamless brand experience. - Partner with Rooms, F&B, and Events teams to create and promote signature activations, themed campaigns, and special offers. - Ensure all on-property activations and communications reflect the brand’s creative, inclusive, and community-driven spirit. Crisis Communication & Reputation Management - Develop and enforce a Crisis Communication SOP, outlining escalation protocols, response templates, and media handling procedures. - Oversee online reputation management across Google, TripAdvisor, and OTA platforms — ensuring timely, brand-aligned responses to guest reviews. - Coordinate with corporate PR and legal teams to manage sensitive issues, ensuring brand protection and stakeholder confidence. Requirements: - Bachelor’s Degree in Marketing, Communications, or related field. - Minimum 2-5 years’ experience in marketing or communications, preferably within hospitality, lifestyle, or F&B sectors. - Proven track record in digital marketing, PR management, and brand strategy. - Strong analytical skills with experience in campaign performance analysis and ROI reporting. - Excellent leadership, communication, and interpersonal skills. - Ability to multitask and thrive in a fast-paced, creative environment. - Familiarity with social media, influencer ecosystems, CRM, and paid media management tools. - Creative, self-driven, and results-oriented, with high attention to detail.