Loyalty Partnership Events Manager

Date PostedMay 18, 2026LocationSingaporeCompanyPET LOVERS CENTRE PTE. LTD.Salary$5,000 to $6,500 MonthlyTypeFull Time

Job Summary

The Loyalty, Partnership & Events Manager will lead the strategic management of the VIP Program to drive customer acquisition and retention. This role involves cultivating external partnerships and managing pet-related events to enhance brand presence. Additionally, the position oversees PR, CSR initiatives, and the Pet Lovers Foundation management.

Responsibilities

  • Manage PLC VIP Program and loyalty campaigns
  • Develop and maintain strategic partnerships
  • Coordinate and execute pet-related events
  • Oversee PR activities and social media feedback
  • Manage CSR initiatives and Foundation funds

Required Skills

  • Degree in Marketing or PR
  • 8-10 years experience in Loyalty/CRM/Partnerships
  • Retail industry background
  • Strong initiative and collaboration skills
  • Ability to work in fast-paced environments

Job Details

Job Responsibilities: - Loyalty: Steer and manage the strategic and operational functions of the PLC VIP Program. Lead the optimisation of campaigns in order to maximize acquisition of new VIP customers and retention of existing customers. - Partnerships (as an extension of Loyalty): Engage and maintain collaborations with partners (subsidiaries, shopping malls and potential partners) to enhance our customers’ experience with PLC and to place PLC at the top of the minds of the pets community. - Events (as extension of CRM): Participate in pets related events, ensure these events are operated smoothly and event objectives are met. - Public Relations: Work with PR agency to ensure appropriate response to customer feedback on social channels & forums as well as press queries. - CSR: Facilitate requests for donations and support from various communities, and ensure Pet Lovers Foundation funds are properly managed and maintained. Job Requirements: - Degree in Marketing, PR or equivalent. - Minimum 8 - 10 years of relevant experience in Loyalty or CRM, partnership, events and CSR management. - Experience of working in retail environment and in CRM. - A proactive self-starter and approachable communicator with a proven track record of taking initiative and fostering collaboration. - Ability to work in a fast paced, dynamic and challenging work environment.