Marketing Executive
Job Summary
The Marketing Executive will support the regional promotion of Germany as a travel destination in the Southeast Asian market. This role involves executing marketing, PR, and administrative tasks in collaboration with the Head of Southeast Asia. It is a full-time position requiring a proactive approach to destination marketing.
Responsibilities
- Execute digital marketing and social media campaigns
- Support PR activities including events and influencer collaborations
- Maintain CRM systems and administrative reporting
- Coordinate with German tourism partners
- Provide operational project support across SE Asia
Required Skills
- Bachelor's degree in Marketing/Tourism/Business
- Excellent English communication skills
- Experience with AI tools for marketing
- Organizational and multi-tasking abilities
- German language proficiency (preferred)
Job Details
Your Tasks:
- Support the promotion of Germany as a tourist destination towards B2B and B2C audiences
- Assist in the planning and execution of digital marketing campaigns and social media activities
- Support PR activities such as events, press releases, press trips and influencer collaborations
- Coordinate and maintain CRM systems and databases
- Assist in administrative tasks, reporting and budget tracking
- Support communication and coordination with German tourism partners
- Assist in the preparation of presentations, reports and marketing materials
- Provide operational support for projects across Singapore, Malaysia, Indonesia, Thailand and Vietnam
- Support travel arrangements and on-site execution of events and activities
Your Profile:
- Bachelor’s degree holder (Marketing, Tourism, Business or related field preferred)
- Some professional experience or internship in marketing, tourism or communications
- Strong organisational and administrative skills
- Excellent communication and writing skills
- Fluent in English; German language skills are a strong advantage
- A strong understanding of, or keen interest in, the use of artificial intelligence (AI) in marketing as well as confident handling of common AI tools
- Ability to work in a structured and detail-oriented manner
- Proactive, reliable and eager to learn
- Ability to manage multiple tasks and meet deadlines
- Interest in tourism and international markets
- Willingness to travel within the region
What we offer:
- Insights into international destination marketing
- A dynamic and intercultural team
- Hands-on experience in regional marketing and PR activities