F&B Marketing Manager

Key Responsibilities Commercial Growth & P&L Accountability: Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue. Strategic Partnerships & Business Development: Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition. Brand Strategy & Portfolio Leadership: Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept. 360° Omnichannel Marketing & PR: Direct performance marketing, social media, CRM, and public relations strategies. Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility. Customer Retention & Analytics: Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates. Cross-Functional Leadership: Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 5 years of progressive marketing experience, with a proven track record in Singapore’s F&B, hospitality, or lifestyle sectors. Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships. Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore. Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.