F&B Marketing Manager
Job Summary
Comfort Italian is seeking a strategic, revenue-driven Marketing Manager to own portfolio growth, lead high-impact brand partnerships, and oversee total campaign execution across their dining concepts in Singapore. The ideal candidate will manage marketing budgets, drive commercial growth, and execute 360-degree omnichannel marketing and PR strategies. Candidates should have a Bachelor's degree and at least 5 years of relevant marketing experience in Singapore's F&B, hospitality, or lifestyle sectors.
Responsibilities
- Manage marketing budget and P&L to drive revenue growth.
- Lead strategic partnerships and co-branding initiatives.
- Direct 360° omnichannel marketing, social media, and PR.
- Drive guest loyalty and retention using CRM data.
Required Skills
- Bachelor's degree in Marketing, Business, or Communications
- 5+ years of F&B/hospitality marketing experience in Singapore
- Strong negotiation and budget management skills
- Established network of media and corporate contacts
Job Details
Key Responsibilities
Commercial Growth & P&L Accountability: Own the marketing budget, develop and execute data-driven growth strategies to increase cover counts, average check size, and top-line revenue.
Strategic Partnerships & Business Development: Lead high-level partnership strategy—identifying, negotiating, and executing scalable co-branding initiatives, corporate partnerships, and brand collaborations to drive customer acquisition.
Brand Strategy & Portfolio Leadership: Define long-term brand positioning and campaign calendars for Salt & Soul and Tavola Aperta, ensuring distinct positioning and market relevance for each concept.
360° Omnichannel Marketing & PR: Direct performance marketing, social media, CRM, and public relations strategies. Build top-tier relationships with media outlets, key opinion leaders (KOLs), and industry stakeholders to maximize brand visibility.
Customer Retention & Analytics: Drive guest loyalty and VIP programs using CRM data and guest analytics to improve customer lifetime value, repeat visit frequency, and retention rates.
Cross-Functional Leadership: Partner closely with culinary, operations, and finance leadership to ensure marketing initiatives align with operational capacity, cost structures, and flawless menu execution.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5 years of progressive marketing experience, with a proven track record in Singapore’s F&B, hospitality, or lifestyle sectors.
Demonstrated success owning marketing budgets, delivering commercial revenue growth, and negotiating high-value partnerships.
Strong network of media contacts, lifestyle brands, corporate partners, and agencies in Singapore.
Exceptional leadership, negotiation, and analytical skills with a strategic, growth-focused mindset.