PR Digital Marketing Executive
Job Summary
The PR & Digital Marketing Account Executive manages integrated communication campaigns and serves as the primary day-to-day contact for clients. This hybrid role involves a mix of media relations, content creation, social media management, and event organization. The ideal candidate is a proactive communicator with experience in agency environments and a passion for storytelling.
Responsibilities
- Manage client accounts and daily communications
- Execute PR, media relations, and influencer engagements
- Develop content calendars and social media strategy
- Plan and analyze integrated PR/Digital campaigns
- Coordinate events and influencer activations
Required Skills
- 1-2 years relevant agency or in-house experience
- Strong writing and proofreading proficiency
- Proficiency in Canva and CapCut
- Data analysis and performance tracking skills
- Strong multitasking and organizational abilities
Job Details
### Role Overview
This is a hybrid role combining Public Relations and Digital Marketing, ideal for someone who enjoys both media engagement and content creation. You will work across a diverse portfolio of B2C and B2B clients, delivering integrated campaigns that make an impact.
### Responsibilities
**Client & Account Management**
- Serve as the main day-to-day contact for clients
- Build strong relationships and ensure smooth project delivery
**PR & Media Relations**
- Pitch and manage media and influencer engagements
- Write and distribute press releases, speeches, and media materials
- Monitor and analyse media coverage
**Content & Social Media**
- Plan content calendars and create engaging social media content
- Write captions, script reels, and support filming/editing
- Manage online communities and respond to queries
**Campaigns & Strategy**
- Plan and execute integrated PR and digital campaigns
- Generate new ideas to drive engagement and results
- Track performance and prepare monthly reports with insights
**Events & Business Support**
- Organise media events, launches, and influencer activations
- Support new business proposals and research
### Requirements
- Diploma or Degree in any discipline (Communications/Marketing preferred)
- 1–2 years (PR) or 1-2 years (Digital) experience in agency or in-house
- Strong writing and communication skills
- Passion for social media, content creation, and storytelling
- Familiarity with Canva, CapCut, and Microsoft Office
- Ability to multitask and work under pressure
### Success Factors
- Creative, proactive, and ideas-driven
- Detail-oriented with strong proofreading skills
- Comfortable with data and performance tracking
- Team player who can also work independently
- Organised, responsible, and eager to learn