Sales & Marketing Executive
Job Summary
TRULYYY PTE. LTD. is seeking a Sales & Marketing Executive to represent their leading manufacturing client locally and support the expansion of its APAC business. The successful candidate will drive sales growth, manage marketing initiatives, and build market presence across Singapore and key APAC markets. This is a dynamic role suited for a commercial-minded professional looking to grow within a newly established regional office.
Responsibilities
- Support APAC sales strategy and business development
- Conduct market research and generate new leads
- Manage marketing activities and localized materials
- Represent the Singapore office and coordinate with HQ
Required Skills
- Bachelor's degree in Business or related field
- 1-3 years of sales or marketing experience
- Strong commercial awareness and independence
- Fluent in English and Mandarin preferred
Job Details
Key Responsibilities
APAC Sales & Business Development
- Support the development and execution of the company's APAC sales strategy.
- Identify and develop new business opportunities across Singapore and key APAC markets.
- Conduct market research to identify potential customers, distributors, agents and strategic partners.
- Build and maintain relationships with customers, distributors and business partners.
- Support the full sales cycle, including lead generation, customer meetings, quotations, negotiations and follow-up.
- Coordinate with the China headquarters on product, pricing, production, logistics and customer requirements.
- Monitor market trends, competitor activities and customer needs across APAC.
Marketing & Market Development
- Initiate and execute marketing activities to establish the company's brand presence across APAC.
- Develop localised marketing materials, product presentations, brochures and sales collateral.
- Manage digital marketing activities, including LinkedIn, website content and other relevant channels.
- Support participation in industry exhibitions, trade shows, conferences and customer events.
- Develop and maintain a database of prospective customers and business partners across APAC.
Singapore Office Representation
- Act as the company's day-to-day representative in Singapore.
- Support the establishment and development of the Singapore office and APAC business operations.
- Coordinate with internal teams in China and external stakeholders across APAC.
- Represent the company professionally at customer meetings, industry events and business networking activities.
Requirements
- Bachelor's degree in Business, Marketing, International Business, Supply Chain or a related discipline.
- 1–3 years of experience in sales, business development, marketing or a related commercial role.
- Experience in B2B sales, manufacturing, healthcare, medical consumables, industrial products or FMCG would be advantageous.
- Strong interest in developing a career in international sales and business development.
- Proactive, self-motivated and comfortable working independently in a start-up / newly established office environment.
- Strong commercial awareness and willingness to conduct market research and develop new business.
- Fluent English and Mandarin is preferred, given the need to communicate closely with the China headquarters and APAC customers.
- Willingness to travel within APAC when required.