Sales Manager MICE

Job Description Business Development - Identify and develop new MICE and events business opportunities through prospecting, networking, referrals and other sales channels. - Generate new leads and build a strong sales pipeline across corporate, association and event-related sectors. - Represent the organisation at relevant local and international trade shows, networking sessions and industry events. - Identify new market segments and business opportunities to support revenue growth. - Work towards assigned sales and revenue targets. Account Management - Develop and maintain long-term relationships with corporate clients, Professional Conference Organisers (PCOs), event agencies, brand agencies and other business partners. - Manage existing accounts and identify opportunities for repeat and additional business. - Understand clients' event requirements and recommend suitable venue and event solutions. - Maintain regular engagement with key accounts throughout the sales and event planning process. Proposal & Contract Management - Prepare customised proposals, quotations and presentations based on clients' event requirements. - Conduct site inspections and present suitable venue options and event configurations to prospective clients. - Negotiate commercial terms, pricing and contracts while maintaining profitability and client satisfaction. - Follow up closely on proposals and sales opportunities through to confirmation. Event Coordination - Work closely with internal operations and event teams to ensure confirmed requirements are communicated accurately. - Facilitate a smooth handover from the sales stage to event planning and execution. - Coordinate with clients and internal stakeholders to address changes or additional requirements before the event. - Support a high standard of service delivery throughout the client journey. Market Intelligence & Reporting - Monitor MICE, hospitality and events industry trends, market developments and competitor activities. - Maintain accurate and updated records of leads, opportunities, client interactions and sales activities. - Provide regular updates on sales pipeline, account activities and business opportunities. - Gather market and client feedback to support continuous improvement of the organisation's offerings. Job Requirements - Diploma or Degree in Business, Marketing, Hospitality Management, Events Management or a related discipline. - At least 3 years of relevant sales, business development or account management experience within the MICE, events, venue, hospitality or related sectors. - Experience managing corporate clients, event organisers, PCOs or agencies would be advantageous. - Strong business development, negotiation and closing skills. - Good interpersonal, presentation and communication skills. - Able to develop customised solutions based on different client and event requirements. - Comfortable working independently and managing multiple sales opportunities concurrently. - Proficient in Microsoft Office applications. - Strong interest in the MICE and events industry.