Marketing Manager
Job Summary
The Marketing Manager leads a team to plan, execute, and monitor integrated marketing campaigns to enhance brand awareness and drive sales growth. This role involves a strategic blend of digital and offline marketing expertise within the retail and healthcare sectors. The candidate will oversee collateral development, performance analysis, and market research to ensure consistent brand identity.
Responsibilities
- Manage marketing team and integrated campaigns
- Develop marketing collateral and content
- Analyze campaign performance and ROI
- Conduct market research and trend analysis
- Coordinate events and product launches
Required Skills
- 1-3 years of marketing experience
- Digital marketing (Google Ads, Meta, SEO/SEM)
- Content creation and copywriting
- Design software proficiency (Canva/Adobe)
- Strong leadership and communication skills
Job Details
Key Responsibilities
- Team Leadership: Lead and manage a team of marketing professionals to execute integrated marketing campaigns across digital, social media, and offline channels.
- Collateral Development: Develop high-quality marketing materials, including brochures, posters, social media content, and targeted email campaigns.
- Vendor & Partner Coordination: Liaise and coordinate with external vendors, media agencies, and strategic business partners for seamless campaign execution.
- Performance Analysis: Closely monitor campaign performance, analyze metrics, and prepare comprehensive reports tracking ROI and overall marketing effectiveness.
- Event & Launch Support: Oversee and support the execution of product launches, roadshows, community health fairs, and corporate events.
- Market Research: Conduct ongoing market research to identify upcoming consumer trends, assess competitor activities, and uncover new growth opportunities.
- Brand Consistency: Ensure that BUZUD’s corporate identity and branding remain consistent, compliant, and professional across all marketing platforms.
Job Requirements
- Education: Diploma or Degree in Marketing, Communications, Business, or a related field.
- Experience: Minimum of 1 to 3 years of professional marketing experience. Experience within the healthcare, medical device, or retail industries is highly preferred.
- Digital Tools: Proficiency with core digital marketing platforms, including Google Ads, Meta Business Suite, and SEO/SEM strategies.
- Content Skills: Strong content creation and professional copywriting capabilities.
- Design Skills: Working knowledge of design software like Canva or Adobe Creative Suite is considered a strong advantage.
- Soft Skills: Highly creative, detail-oriented, and capable of managing multiple projects simultaneously under tight deadlines. Excellent communication and interpersonal leadership skills.