Business Development Associate
Job Summary
We are looking for a driven, hands-on Business Development & Partnerships Associate to support and execute the day-to-day activities of our B2B sales and partnerships engine. You will work directly with the Business Development & Strategic Partnerships Lead to build pipeline, engage prospects, support deal flow, and execute outreach strategies. The role is designed for someone hungry to learn B2B sales who possesses strong discipline and a desire to grow into a high-performing commercial leader.
Responsibilities
- Identify and qualify target B2B leads
- Maintain CRM and track pipeline progress
- Prepare sales proposals and client materials
- Coordinate outreach campaigns and partnerships
- Support B2B events and corporate engagements
Required Skills
- 2-5 years experience in sales/BD
- Strong verbal and written communication
- CRM management proficiency
- Lead prospecting and outreach skills
- High attention to detail and discipline
Job Details
### Mission of the Role
Support the execution and growth of InnerWork Circle’s B2B revenue engine by generating and qualifying leads, supporting outreach, coordinating proposals, and driving consistency in sales execution.
### Key Responsibilities
1. **Lead Generation & Prospecting**: Identify and research target companies, industries, and decision-makers. Build prospect lists and execute outbound outreach via LinkedIn, email, and events.
2. **Pipeline Management & CRM Discipline**: Maintain CRM systems, track pipeline stages, ensure data hygiene, and follow up consistently with prospects.
3. **Sales Support & Deal Execution**: Prepare proposals and decks, coordinate meetings and discovery calls, and assist in moving deals from qualification to closure.
4. **Partnerships & Relationship Building**: Outreach to partners (founder communities, corporate networks, HR/L&D stakeholders) and identify new partnership opportunities.
5. **Event & Activation Support**: Support execution of B2B events and workshops, including pre-event outreach and post-event follow-ups.
6. **Operational & Administrative Support**: Manage scheduling, documentation, and weekly reporting to ensure smooth sales processes.
### Ideal Candidate Profile
**Must-Have:**
- 2–5 years of experience in sales, business development, or marketing (or strong internship experience).
- Strong communication skills (written and verbal).
- High attention to detail and strong execution discipline.
- Resilient, proactive, and comfortable with outreach and rejection.
- Willingness to learn and grow in a fast-paced environment.
**Strongly Preferred:**
- Exposure to B2B sales, partnerships, or client-facing roles.
- Familiarity with LinkedIn outreach and CRM tools.
- Interest in leadership, personal growth, or transformation space.
- Experience supporting proposals or client presentations.
### Critical Success Metrics
- Number of leads generated and qualified (MQLs / SQLs).
- Meetings / discovery calls booked.
- Pipeline volume supported and accuracy of CRM data.
- Follow-up and response rates.
- Contribution to deals closed.