Senior Business Development Executive
Job Summary
We are seeking an experienced Sales & Business Development Executive to drive business growth for our frozen food products. This role focuses on developing B2B sales channels, building long-term customer relationships, and working closely with internal teams to support business expansion and operational excellence.
Responsibilities
- Develop B2B sales channels
- Manage key accounts and negotiations
- Coordinate with factory and operations teams
- Analyze FMCG market trends
Required Skills
- 3-5 years FMCG/Frozen food sales experience
- Active network of Singapore corporate buyers
- Strong negotiation and interpersonal skills
- Bilingual (English and Mandarin)
Job Details
Position Title : Senior Business Development Executive (FMCG / B2B)
Key Responsibilities:
- Channel Management: Cultivate and expand our B2B sales presence across key channels, including Major Supermarkets, F&B/Catering Groups, and E-grocers (RedMart, etc.).
- Key Account Development: Manage commercial negotiations, listing arrangements, and joint promotional planning with strategic buyers and institutional accounts.
- Cross-Functional Synergy: Act as a key bridge between market front-liners and our Factory Management/Operations team to align inventory forecasting, supply chain delivery, and product enhancement.
- Market Strategy: Analyze FMCG frozen food trends to optimize our pricing structures and branding positioning in the local market.
Job Requirements:
- Industry Experience: 3–5 years of sales or account management experience within the Singapore FMCG or Frozen Food sector (experience with frozen pastries, dim sum, or dumplings is highly valued).
- Network & Relations: Possess a ready and active network of corporate buyers in Singapore, particularly with local supermarkets (e.g., FairPrice, Sheng Siong), online grocers (e.g., RedMart), or established F&B chains.
- Core Competencies: Strong communication, negotiation, and interpersonal skills. Self-motivated with a strategic mindset to oversee end-to-end B2B operations.
- Language Proficiency: Good command of English and Mandarin to ensure smooth communication with both external partners and internal production teams in where required.