FMCG Sales Executive
Job Summary
We are seeking a driven and results-oriented Outdoor Sales Executive with proven FMCG sales experience to expand our market presence and drive revenue growth. This role focuses on field sales, distributor management, retail execution, and new account acquisition across assigned territories. The ideal candidate is hands-on, street-smart, and familiar with FMCG retail dynamics such as modern trade, general trade, and wholesale channels.
Responsibilities
- Manage retail outlets and distributors
- Achieve monthly and quarterly sales targets
- Execute sales negotiations and promotions
- Monitor stock levels and merchandising
- Submit sales and market feedback reports
Required Skills
- 2–3 years outdoor FMCG sales experience
- Strong negotiation and communication skills
- Knowledge of modern/general trade
- Independent and self-motivated
Job Details
Key Responsibilities
1. Sales & Business Development
- Actively visit retail outlets, supermarkets, minimarts, wholesalers, and distributors to promote FMCG products
- Achieve monthly and quarterly sales targets (volume, value, and distribution)
- Identify and onboard new retail accounts and distribution partners
- Execute sales negotiations, pricing discussions, and promotional deals within company guidelines
2. Account & Relationship Management
- Maintain strong relationships with existing customers to ensure repeat orders and shelf presence
- Monitor stock levels, replenishment cycles, and product rotation
- Address customer feedback, resolve issues, and follow up on deliveries and payments
3. Merchandising & Market Execution
- Ensure proper product display, visibility, and merchandising according to brand guidelines
- Support in-store promotions, sampling activities, and marketing campaigns
- Monitor competitor activities, pricing, promotions, and new product launches
4. Reporting & Administration
- Submit daily / weekly sales reports, outlet visit reports, and pipeline updates
- Track orders, collections, and outstanding payments where applicable
- Provide market insights and feedback to management for strategy improvement
Requirements
- Minimum 2–3 years of outdoor sales experience in FMCG
- Experience handling food, snacks, beverages, or consumer packaged goods is preferred
- Strong communication, negotiation, and relationship-building skills
- Self-motivated, disciplined, and able to work independently in the field