Sales Manager
Job Summary
The Sales Manager is responsible for driving business growth by securing new sales opportunities and managing existing client relationships to achieve revenue targets. This role acts as a trusted advisor, overseeing the end-to-end sales cycle and coordinating with internal teams to ensure seamless event delivery. The position focuses approximately 70% on account servicing and 30% on new business development.
Responsibilities
- Manage and grow existing client accounts
- Identify and convert new business opportunities
- Oversee end-to-end sales cycle
- Coordinate with internal stakeholders for service delivery
- Maintain accurate sales forecasts and CRM data
Required Skills
- 5+ years in Sales or Account Management
- Negotiation and consultative selling skills
- Stakeholder management
- CRM and Microsoft Office proficiency
- Problem-solving and communication skills
Job Details
RESPONSIBILITIES
- Manage and grow existing client accounts by building strong, long-term relationships, understanding clients' business objectives and event requirements, and recommending customised venue solutions.
- Serve as the primary point of contact throughout the sales and event lifecycle, from initial enquiry through contract closure, event execution, and post-event follow-up, while coordinating closely with internal stakeholders (e.g. Event Management Services, Operations, Marketing etc) to ensure seamless service delivery and client satisfaction.
- Identify, develop, and convert new business opportunities to achieve sales targets and revenue objectives.
- Build and maintain a strong sales pipeline through proactive prospecting, networking, referrals, market intelligence, targeted sales campaigns, client meetings, sales presentations, venue tours, and site inspections.
- Monitor market trends, competitor activities, and customer insights to support sales strategy, lead generation, and business growth.
- Prepare and deliver sales proposals and weekly sales activities report.
- Maintain accurate sales forecasts, pipeline reports, customer records, and sales activities in the CRM system.
- Ensure compliance with company policies, contractual obligations, and sales governance processes.
- Undertake other duties assigned by the Reporting Officer from time to time.
QUALIFICATIONS
- Bachelor's Degree or Diploma in Business, Marketing, Hospitality, Events Management, or a related discipline.
- Minimum 5 years of experience in Sales, Business Development, Account Management, or Venue/Events Sales related, with a proven track record of achieving sales targets.
- Experience in the MICE, hospitality, events, exhibitions, or venue management industry will be an advantage.
- Strong negotiation, presentation, and consultative selling skills.
- Excellent stakeholder management and relationship-building abilities.
- Customer-centric with strong problem-solving and communication skills.
- Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
- Proficient in Microsoft Office applications and CRM systems.
- Willing to travel for client meetings and work flexible hours, including evenings or weekends, when required for events.