Sales Marketing Executive Foodservice
Job Summary
The Sales and Marketing Executive will drive sales growth in the Foodservice (HORECA) segment by promoting frozen processed foods and seasonings. This role focuses on active market penetration, acquiring new customers, and managing relationships with end-users and distributors. The position requires a hunter mindset to leverage existing industry networks and expand market presence.
Responsibilities
- Develop and grow Foodservice (HORECA) sales channel
- Identify and acquire new customers and distributors
- Conduct product presentations and menu applications
- Monitor distributor performance and market trends
- Provide sales reports and forecasting
Required Skills
- 3+ years Foodservice/HORECA sales experience
- Hunter mindset for customer acquisition
- Existing network in FS/HORECA industry
- Knowledge of frozen processed foods
- Strong negotiation and communication skills
Job Details
Job Description:
1. Sales & Business Development
- Develop, manage, and grow sales in the Foodservice (HORECA) channel, focusing primarily on frozen processed foods and seasonings.
- Identify and acquire new customers (hotels, restaurants, catering companies, cafés, institutional kitchens).
- Utilize existing Foodservice networks to accelerate customer acquisition.
- Conduct regular sales visits to end users and distributors to drive product adoption and volume growth.
- Execute effective product presentations, sampling, menu applications, and demonstrations.
2. Account & Distributor Management
- Manage assigned distributors to ensure strong market coverage and product availability.
- Monitor distributor performance: sales volume, stock levels, pricing, and promotional execution.
- Build and maintain strong relationships with key customers and stakeholders.
3. Market Intelligence & Reporting
- Track competitor activities, market trends, and customer needs.
- Provide timely and accurate sales reports, forecasts, and market feedback to the Assistant Manager.
- Identify opportunities for new product listings, menu applications, and channel expansion.
4. Execution & Operational Responsibilities
- Support trade promotions, marketing initiatives, and product launches within the Foodservice channel.
- Ensure proper execution of sales plans, pricing strategies, and territory coverage.
- Handle customer issues, product complaints, and after-sales support promptly.
Job Requirements:
- Minimum Diploma or Bachelor’s degree in business management or a related discipline preferred.
- Minimum 3 years of sales experience in Foodservice (HORECA) segment.
- Strong network with end users and distributors in FS/HORECA.
- Proven track record as a hunter in acquiring new customers.
- Experience selling frozen processed foods or related foodservice products is highly preferred.
- Good communication, negotiation, and relationship building skills.