Marketing Campaign Executive

Campaign Development & Strategy: - Conceptualize and develop end-to-end marketing campaigns aligned with business objectives for product/service acquisition and usage within Singapore. - Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion. - Integrate consumer insights and communication guidelines into campaign development. Creative Asset Production: - Responsible for the development and production of creative assets for ATL and BTL channels, including digital advertisements, digital banners, social media content, out-of-home media and other marketing collaterals. - Ensure all creative materials adhere to branding standards and relevant advertising guidelines. - Utilize creative resource libraries for graphic, web, and templates to support asset creation. Copywriting: - Develop clear, concise, and compelling copy for all marketing materials across various platforms and channels. - Tailor messaging to specific target customer segments to enhance clarity, relevance, and emotional resonance. - Ensure accuracy and compliance of all content with regulatory requirements and marketing guidelines. Campaign Execution & Optimization: - Collaborate effectively with internal teams (e.g., product, insights, brand and performance marketing) to ensure seamless campaign execution. - Monitor campaign performance, gather feedback, and utilize insights for future campaign optimization and development. Requirements: - Proven experience in marketing, with a focus on campaign development and creative execution. - Strong portfolio showcasing successful marketing campaigns, including creative assets development and copywriting samples. - Demonstrated ability to conceptualize and develop integrated marketing campaigns across ATL and BTL channels.