Sales Business Development Executive

Key Responsibilities 1. Sales & Business Development - Proactively identify and approach new customers across relevant segments including hotels, restaurants, caterers, and institutional buyers. - Develop and execute strategies to grow brand awareness and expand our customer base in a systematic and sustainable way. - Build and manage a pipeline of prospects, converting leads into long-term accounts. - Identify partnership opportunities with complementary businesses or platforms that could drive referrals and increase visibility. 2. Tender Management - Identify and apply for hotel, government, and institutional tenders relevant to our range of food commodities. - Develop and maintain a clear understanding of market pricing and competitor rates to inform competitive tender submissions. - Work closely with directors to understand their preferred pricing positions and factor in cost price and operating expenses to arrive at a proposed submission price. - Seek internal approval from directors before finalising and submitting any tender, ensuring alignment on pricing strategy and commercial terms. - Track tender timelines, renewal dates, and submission requirements to ensure no opportunities are missed. 3. Account Management & Debt Collection - Maintain strong relationships with existing customers, serving as the primary point of contact for account-related matters. - Monitor outstanding balances and follow up proactively with customers on overdue payments, escalating where necessary. - Maintain accurate records of collection activity and outstanding debts, and provide regular updates to the finance team. 4. Customer Complaint Handling - Receive and log customer complaints and feedback in a timely and professional manner. - Liaise with the relevant internal teams (warehouse, customer service, procurement) to investigate and resolve issues. - Follow up with customers to close the loop and ensure satisfaction after resolution. 5. Internal Coordination - Communicate market intelligence, customer feedback, and pricing developments to directors and relevant teams on a regular basis. - Collaborate with the customer service and procurement teams to ensure customer commitments are fulfilled accurately and on time. Qualifications & Skills Education - Diploma or certificate in Business, Marketing, Sales, or a related field. Candidates without formal qualifications but with strong relevant experience are equally welcome to apply. Experience - 3 to 5 years of experience in sales, business development, or account management, ideally within food distribution, wholesale, or FMCG. - Prior experience managing tender submissions or working with hotel and government procurement teams is a strong advantage. - Track record of growing a customer base and meeting sales targets independently. Skills & Attributes - Proficient in Mandarin and at least one Chinese dialect such as Hokkien. - Strong negotiation and interpersonal skills. - Commercially minded, with the ability to understand cost structures. - Self-motivated and able to work independently. - Organised and detail-oriented. - Comfortable with a 6-day work week, including Saturday.