Brand Marketing Associate

Responsibilities: 1. User Insights: Participate in user research, interviews, consumer communication, and market studies; synthesize feedback into clear user insights. Conduct competitor and industry research to build foundational knowledge of pool robots, smart yard, and related industries. 2. Product & Brand Understanding: Deeply understand products and core technologies; translate complex technical features into simple, clear, consumer-relevant messaging. Gradually develop a complete mindset of user needs → product value → brand value → consumer communication. 3. Brand Content: Deeply learn and understand Aiper's brand strategy and positioning; participate in planning and executing brand content strategies, campaigns, and communication programs. Collaborate with integrated marketing, PR, KOL, and Social teams to translate brand strategy into executed content, and propose optimizations based on performance. 4. Singapore & Southeast Asia Market: Gradually engage in regional marketing. Continuously monitor consumer, cultural, and market trends in Singapore and Southeast Asia; support the localization and regional implementation of global brand strategies. As the team grows, gradually take on regional brand projects and collaborate with local agencies, KOLs, media, and partners. Requirements: 1. Bachelor's degree or above; majors in Marketing, Advertising, Communications, Business, Media, or related fields preferred. 2. Strong interest in brands, consumers, products, and marketing. 3. Strong information collecting, analysis, and synthesis skills. 4. Proficient in PowerPoint, Excel/Google Sheets, and other office tools. 5. Good team communication, coordination, and project management skills. 6. Able to adapt to remote and cross-timezone work environments, with strong self-drive and sense of responsibility. Preferred: Internship experience with international brands, multinational companies, overseas markets, or regional marketing. Experience in consumer research, user interviews, or market studies. Experience in brand campaigns, content marketing, social media, KOL, or PR projects. Interest in consumer tech, AI, robotics, smart home, or outdoor lifestyle.