Marketing and PR Manager

Key Responsibilities Marketing - Plan, execute, and optimize digital and traditional marketing campaigns to promote the brand - Develop and implement marketing strategies (Sales & Aftersales) - Manage advertising, media buying, and public relations efforts - Oversee content creation and ensure consistent brand messaging across all platforms - Drive customer engagement through targeted email campaigns, social media, and events - Collaborate with cross-functional teams to align marketing efforts with business goals - Monitor and report on key performance metrics for marketing initiatives - Manage budgets and allocate resources effectively to maximize ROI - Plan and support product launches, trade shows, and dealer promotions Public Relations - Responsible for developing and executing strategic public relations plans that align with the organization's broader goals and objectives - Setting clear, measurable objectives, identifying target audiences, and crafting key messages that will resonate with those audiences - Create annual and quarterly public relations plans with key campaigns, milestones, and activations - Safeguard and enhance organization and brands’ reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly - Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society Media Relations - Build and maintain strong relationships with the media - Develop and nurture relationships with editors, journalists, KOLs, and media outlets by pitching stories, arranging interviews, and generating media coverage - Secure proactive media coverage in mainstream media, lifestyle, trade, and automotive media Reputation & Crisis Management - Identify risks early and manage public relations responses to potential issues, complaints, or crises - Develop and maintain a comprehensive Crisis Communications Plan, including escalation protocols - Act as the key lead during crisis situations — managing stakeholder communications, media responses, and internal updates - Prepare crisis holding statements, Q&A documents, and real-time reactive messaging - Conduct regular crisis simulations and media training for leadership and spokespeople - Lead crisis communication planning and messaging frameworks Public Relations Campaigns & Event Management - Organizing and managing events such as press conferences, product launches, and community outreach programs - Coordinate media attendance and coverage for product launches, partnerships, and corporate events Key Requirements - At least 5 years of experience in marketing and public relations management, preferably in the automotive industry or consumer goods sector - Strong expertise in digital marketing, including social media, SEO, SEM, email campaigns, and content marketing - Proficient in data analysis and using analytics tools (e.g., Google Analytics, CRM systems) - Experience with brand management and strategic positioning - Ability to work with creative teams to produce high-quality content - Ability to analyze public sentiment, media coverage, and effectiveness of public relations campaigns