Marketing Strategist

Key Responsibilities - Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets. - Plan and manage integrated marketing campaigns across digital and selected offline channels. - Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives. - Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion. - Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights. - Conduct market and competitor research to identify trends, opportunities, and areas for differentiation. - Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs. - Support content planning across platforms such as website, email, social media, and promotional materials. - Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution. - Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints. - Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities. Requirements - Experience in marketing, digital marketing, campaign strategy, or related functions. - Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning. - Ability to interpret data and translate insights into actionable marketing recommendations. - Strong writing, communication, and stakeholder management skills. - Good organisational and project management abilities, with the ability to manage multiple initiatives at once. - Creative thinker with a data-driven mindset. - Able to work independently while collaborating effectively with internal teams and external partners. Nice to Have - Experience in education, training, professional services, or course marketing. - Familiarity with CRM systems, marketing automation tools, and analytics platforms. - Understanding of SEO, SEM, paid media, and conversion-focused marketing. - Experience supporting brand-building and lead generation campaigns.