Sales Development Manager
Job Summary
We are looking for a results-driven Sales & Business Development Manager to lead channel development, manage sales performance, and drive sustainable business growth within alcohol and F&B channels. The role involves developing sales plans, expanding customer accounts, and leading the sales team to achieve targets. Ideal candidates should have strong experience in F&B, alcohol, FMCG, or related distribution sectors.
Responsibilities
- Develop and execute sales plans and targets
- Lead and manage the sales team to achieve revenue goals
- Build relationships with key F&B and retail accounts
- Analyze sales performance and market trends
Required Skills
- Experience in sales or business development
- Background in F&B, alcohol, or FMCG preferred
- Strong leadership and negotiation skills
- Result-oriented and data-driven
Job Details
Roles & Responsibilities
- Develop and execute monthly, quarterly, and annual sales plans based on company business targets.
- Break down sales targets by channel, customer segment, and sales team member, and closely monitor execution.
- Lead the development of restaurants, F&B outlets, bars, KTVs, retail stores, wholesalers, and corporate accounts.
- Manage and guide the sales team to achieve revenue, new customer, repeat purchase, and collection targets.
- Review sales pipelines, customer visits, quotations, conversion rates, and account progress on a regular basis.
- Identify key growth opportunities and prioritize high-potential customers and channels.
- Negotiate commercial terms, pricing, promotions, and key account cooperation.
- Build and maintain strong relationships with key customers, distributors, and business partners.
- Improve customer retention and repeat purchase performance.
- Monitor payment collection, outstanding accounts, and sales risks.
- Analyse sales performance, market trends, competitor activities, and customer feedback to improve sales strategy.
- Work closely with marketing, operations, logistics, and management teams to support promotions, product launches, and channel expansion.
- Prepare regular sales reports, forecasts, and action plans for management review.
- Recruit, train, coach, and develop sales team members when required.
Requirements
- Experience in sales, business development, key account management, or channel development.
- Experience in F&B, alcohol, FMCG, food distribution, retail, or wholesale is strongly preferred.
- Proven ability to manage sales targets and drive business growth.
- Able to plan, execute, review, and improve sales performance.
- Strong leadership, communication, negotiation, and problem-solving skills.
- Commercially minded and comfortable working with sales data and KPIs.
- Self-motivated, hands-on, and able to work in a fast-moving environment.
- Able to manage both team performance and key customer relationships.
- Strong sense of responsibility for revenue, collection, and business results.
Key Performance Focus
- Monthly and quarterly sales revenue
- New customer acquisition
- Key account development
- Customer repeat purchase rate
- Payment collection and overdue control
- Sales team productivity
- Channel expansion and market coverage
- Gross margin and pricing discipline
What We Offer
- Competitive basic salary based on experience
- Sales commission and performance incentives
- Clear sales targets and management responsibility
- Opportunity to build and lead a growing sales team
- Direct involvement in brand, channel, and market expansion
- Exposure to Singapore and Southeast Asia alcohol and F&B markets
- Career growth opportunities into senior commercial or regional management roles
- Working Hours: Monday to Friday, 9:00 AM–6:00 PM