B2B Marketing Executive
Job Summary
Aventis Graduate School is seeking a driven B2B Marketing Executive to lead outreach strategies and drive growth in the corporate training sector. The ideal candidate will execute multi-channel campaigns, build industry partnerships, and create compelling marketing content. This role offers an opportunity to shape the future of executive learning in a fast-paced, collaborative environment.
Responsibilities
- Plan and execute multi-channel lead generation campaigns
- Build partnerships with industry associations and professional bodies
- Create compelling B2B content, case studies, and marketing collaterals
- Manage targeted outreach campaigns to convert qualified leads
- Strengthen brand visibility through digital presence and industry events
Required Skills
- Degree in Business, Marketing, Communications or related field
- 2+ years of B2B marketing experience
- Proficiency in digital marketing tools and CRM systems
- Strong communication, writing, and storytelling skills
- Results-driven mindset with target-oriented track record
Job Details
What You’ll Do
As a key member of our growth team, you will be at the forefront of Aventis’ outreach strategy, helping us position ourselves as the partner of choice for corporate learning & development.
Key Responsibilities:
- Lead Generation & Demand Creation – Plan and execute multi-channel campaigns (email, LinkedIn, webinars, digital ads, events) to reach HR leaders, L&D managers, and senior decision-makers
- Market Outreach – Build partnerships and networks by engaging with chambers of commerce, industry associations, and professional bodies.
- Case Studies & Storytelling – Create compelling B2B content including case studies, client success stories, whitepapers, and marketing collaterals to showcase Aventis’ impact.
- Campaign Management – Design, launch, and manage targeted outreach campaigns to nurture prospects and convert them into qualified leads.
- Community & Customer Engagement – Develop initiatives to engage our learner and client community, foster long-term relationships, and enhance customer experience.
- Brand Building – Strengthen Aventis’ visibility as a trusted corporate learning partner through thought leadership, digital presence, and participation in industry events.
What We’re Looking For
- Degree in Business, Marketing, Communications or related field.
- 2+ years’ experience in B2B marketing, preferably within education, training, HR solutions, or professional services.
- Proven ability in lead generation, campaign execution, and sales enablement.
- Strong grasp of digital marketing tools, CRM systems, and data-driven strategies.
- Exceptional communication, writing, and storytelling skills.
- Proactive, creative, and adaptable — thrives in a fast-paced, entrepreneurial environment.
- Results-driven mindset with a track record of meeting measurable targets.
Why Join Us
- Play a pivotal role in shaping the future of executive and corporate learning.
- Be part of a fast-growing, innovative education group that values creativity and impact.
- Work in a collaborative, entrepreneurial culture where your ideas matter.
- Access professional growth opportunities and engage with senior leaders across industries.