Sales Senior Exec

About the Role We are seeking a driven Business Development & Sales Manager to lead sales growth, retail expansion and regional business development for an established consumer brand. The role focuses on Singapore FMCG/retail channels, new business development, and regional distributor expansion across Southeast Asia, with additional opportunities in B2B and institutional channels. Key Responsibilities Sales & Business Development - Develop and execute sales and business development strategies to achieve revenue and growth targets. - Identify and secure new customers, retail accounts and distribution channels. - Build and maintain strong relationships with key accounts and channel partners. - Develop proposals, quotations, commercial plans and sales presentations. - Monitor sales performance, market trends and competitor activities. - Identify opportunities to increase product range, sales volume and market share. Retail & FMCG Channel Development - Manage and grow relationships with retailers, pharmacies, supermarkets, hypermarkets and specialty stores. - Develop plans for product launches, promotions, trade marketing and in-store activations. - Work closely with internal teams to ensure product availability and timely execution of promotions. - Drive account growth through cross-selling, upselling and new product introductions. Regional Business Development - Identify and evaluate regional distributors, importers and business partners across Southeast Asia. - Develop and maintain distributor relationships in Malaysia, Cambodia and other regional markets. - Negotiate commercial terms, distribution arrangements and business plans with regional partners. - Conduct market research and identify new opportunities for regional expansion. - Undertake regional business travel when required. B2B / Institutional Business Development - Identify opportunities within B2B, institutional and commercial hygiene channels. - Develop new accounts and partnerships beyond traditional retail channels. - Work with internal product and technical teams to understand customer requirements and recommend suitable solutions. Project & Commercial Support - Coordinate multiple business development projects and follow up closely on implementation. - Work with marketing and operations teams on campaigns, product availability and customer fulfilment. - Prepare regular sales reports, forecasts and market updates. - Support other commercial initiatives and projects as required. Requirements - Diploma or Degree in Business, Marketing, Sales, FMCG or a related discipline preferred. - Minimum 5 years of experience in Sales, Business Development, Key Account Management or Channel Development. - Proven experience in FMCG, consumer products, household products, personal care, baby care or related industries. - Strong understanding of the Singapore retail and FMCG landscape. - Experience working with retailers, pharmacies, supermarkets, distributors or channel partners. - Proven track record in new business development and revenue growth. - Experience in regional distributor management or Southeast Asia market development will be highly advantageous. - Strong commercial negotiation, presentation and relationship management skills. - Willing to travel regionally when required. Good to Have - Experience in household cleaning, hygiene, baby care or consumer healthcare products. - B2B / institutional sales experience. - Existing network of regional distributors or retail partners. - Exposure to trade marketing, digital marketing or e-commerce.