Marketing Insights Senior Executive
Job Summary
The Marketing Insights Senior Executive will develop and maintain data dashboards to track marketing performance and provide actionable insights. The role involves collaborating with internal stakeholders to drive business growth through data-driven recommendations. You will be responsible for ensuring data integrity and supporting marketing initiatives through advanced analytics.
Responsibilities
- Develop and maintain dashboards (Power BI/Tableau)
- Analyze sales and marketing data for trends
- Support campaigns via performance tracking
- Collaborate with stakeholders on data solutions
Required Skills
- 4-7 years of business/marketing analysis
- Proficiency in Excel and Power BI/Tableau
- Data dashboard reporting experience
- Strong analytical and problem-solving skills
Job Details
Responsibilities:
- Develop, maintain, and enhance dashboards, reports, and analytical tools using Excel, Power BI, or Tableau.
- Analyse sales and marketing data to identify trends, opportunities, and areas for improvement.
- Support marketing campaigns through performance tracking, reporting, and analysis.
- Generate insights and recommendations to improve marketing effectiveness and support business growth.
- Collaborate with internal stakeholders to understand business requirements and provide data-driven solutions.
- Monitor key performance indicators and prepare regular management reports.
- Support lead generation and marketing initiatives through data analysis and market insights.
- Ensure data accuracy, consistency, and integrity across reporting processes.
- Participate in process improvement and automation initiatives where applicable.
Requirements:
- Bachelor’s Degree in Marketing, Business, Analytics, or related disciplines.
- 4–7 years of experience in business planning, commercial analysis, sales operations, marketing analytics, or related functions.
- Experience in dashboard reporting, business analysis, or performance tracking.
- Proficient in Excel and Power BI or Tableau.
- Strong analytical, communication, and problem-solving skills.
- Proactive and able to work independently in a fast-paced environment.
- Exposure to CRM systems, SAP, or Power Automate will be advantageous.
- Experience within industrial, engineering, manufacturing, electronics, or B2B industries is preferred.