Sales Executive Key Account
Job Summary
We are seeking a Key Account Executive to manage retail accounts like Cheers, 7-Eleven, and Guardian. The role involves driving account execution, managing promotions, and ensuring strong communication between retailers and internal teams. The ideal candidate is detail-oriented and experienced in coordinating sales and operational activities within the FMCG sector.
Responsibilities
- Manage and maintain retail account relationships
- Track sales performance and monitor stock movement
- Coordinate promotional activities and campaigns
- Handle administrative reporting and documentation
Required Skills
- FMCG or Modern Trade experience
- Proficiency in Excel and Google Sheets
- Strong communication and coordination skills
- Detail-oriented and proactive problem-solving
Job Details
Key Responsibilities
Account Management
- Support the management of assigned key retail accounts.
- Build and maintain strong working relationships with buyers, account contacts, and internal stakeholders.
- Assist in preparing account plans, sales updates, promotion proposals, and product listing submissions.
- Follow up closely on retailer requirements, deadlines, account queries, and execution matters.
Sales & Business Development
- Track account sales performance, sell-in, sell-out, promotional results, and stock movement.
- Identify opportunities to grow sales through new listings, promotions, displays, and improved store execution.
- Support new product launches, seasonal campaigns, and range expansion across assigned accounts.
- Monitor competitor activity, category trends, pricing, and shelf presence where relevant.
Promotion & Retail Execution
- Coordinate promotion submissions, campaign mechanics, pricing, display requirements.
- Ensure promotions are communicated clearly to internal teams and executed according to account timelines.
- Work with sales ops team to monitor shelf visibility, planogram compliance, displays, and store-level execution.
- Collect and review store photos, merchandising reports, and feedback from the field.
Reporting & Administration
- Prepare weekly sales reports, account updates, launch trackers, and promotion summaries.
- Support claims, credit notes, listing fee documentation, rebate tracking, and other account-related administration.
- Ensure all account information is updated and properly filed for internal reference.
Requirements
- Diploma or degree in Business, Marketing, Sales, or a related field.
- 1–3 years of experience in key account support, sales, FMCG, modern trade, convenience, pharmacy, or retail account management.
- Experience handling retail accounts such as convenience stores, pharmacies, supermarkets, or modern trade channels is preferred.
- Strong follow-up, coordination, and communication skills.
- Good working knowledge of Excel, Google Sheets, PowerPoint, and email.
- Able to manage multiple accounts, deadlines, and operational details.
- Commercially aware, proactive, and comfortable working in a fast-paced environment.
- Good attention to detail and ability to resolve issues independently where possible.