Sales Manager Vertical Markets
Job Summary
The Sales Manager – Vertical Markets is responsible for driving revenue growth and market penetration of online water analyzers across assigned industry verticals in Singapore. This role focuses on solution selling, key account development, and strategic engagement with end users, consultants, EPCs, and system integrators within regulated and industrial environments. You will manage the full sales cycle while providing technical expertise and driving business development initiatives.
Responsibilities
- Develop and execute vertical-specific sales strategies
- Manage the full B2B sales cycle
- Build relationships with consultants, EPCs, and end-users
- Promote solution-based technical sales
- Maintain accurate sales forecasts and CRM data
Required Skills
- 5 years B2B sales experience
- Knowledge of water treatment processes
- Consultative solution selling
- Technical aptitude in analytical equipment
- Strategic account management
Job Details
Key Responsibilities
Sales & Business Development
- Develop and execute vertical-specific sales strategies for online water analyzers (e.g. pH, conductivity, TOC, turbidity, chlorine, nutrients).
- Achieve and exceed annual sales targets, order intake, and margin objectives.
- Identify new business opportunities within assigned verticals and convert leads into long-term customers.
- Manage the full sales cycle: prospecting, technical clarification, proposals, negotiation, and closing.
Vertical Market Focus
- Water & Wastewater (Public Utilities, NEWater, Industrial WT/WWT)
- Semiconductor & Electronics
- Pharmaceutical & Life Sciences
- Power Generation
- Oil & Gas / Chemicals
- Food & Beverage
Key Account & Stakeholder Management
- Build and maintain strong relationships with End users, Consulting engineers, EPC contractors, and System integrators.
- Act as the primary commercial contact for key strategic accounts.
- Support specification positioning and project influence at early design stages.
Solution & Technical Selling
- Promote value-based solutions combining analyzers, sensors, software, and services.
- Work closely with application engineers and service teams to develop technically sound proposals.
- Conduct product presentations, technical seminars, and customer demonstrations.
- Stay current on industry regulations (e.g. PUB, NEA, ISO, GMP) impacting water quality monitoring.
Channel & Partner Development
- Support and manage channel partners or distributors where applicable.
- Drive joint sales activities, trainings, and performance reviews.
- Ensure partner alignment with pricing, branding, and sales strategy.
Forecasting & Reporting
- Maintain accurate sales forecasts and CRM data.
- Track market trends, competitor activities, and pricing dynamics.
- Provide regular sales reports, opportunity pipelines, and market feedback to management.
Key Performance Indicators (KPIs)
- Annual sales revenue and order intake
- Vertical market growth and new account acquisition
- Project win rate and average deal value
- Forecast accuracy
- Key account development milestones
Qualifications & Experience
- Diploma or Bachelor’s degree in Engineering, Environmental Science, Chemistry, or a related technical field.
- 5 years of B2B sales experience in process instrumentation, analytical equipment, or industrial automation.
- Proven track record in capital equipment or solution sales within Singapore.
- Experience selling into regulated or industrial vertical markets.
- Familiarity with online water analyzers or liquid analytical technologies is strongly preferred.
Skills & Competencies
- Strong consultative and solution-selling capabilities.
- Good understanding of water treatment processes and industrial applications.
- Excellent communication, presentation, and negotiation skills.
- Strategic mindset with hands-on execution capability.
- Ability to work independently and manage complex sales cycles.