Digital Marketing Manager
Job Summary
We are seeking a strategic Digital Marketing Manager to lead healthcare and aesthetic marketing campaigns. You will manage a portfolio of clients, mentor the marketing team, and drive business growth through innovative digital strategies. This role requires a blend of leadership, data-driven decision-making, and deep agency experience.
Responsibilities
- Manage client relationships and marketing strategy presentations
- Oversee digital campaign planning and execution
- Mentor and lead junior marketing staff
- Analyze performance data for actionable insights
- Coordinate project timelines and deliverables
Required Skills
- 4-6+ years agency experience
- Client account management
- Team leadership and mentoring
- Digital marketing strategy
- Project management skills
Job Details
As a Digital Marketing Manager, you'll oversee a portfolio of healthcare and aesthetic clients while leading and mentoring our marketing team. You'll be responsible for ensuring campaigns are strategically planned, executed to a high standard, and aligned with each client's business goals.
Responsibilities:
- Lead client relationships by conducting meetings, presenting marketing strategies, and providing ongoing consultation and recommendations.
- Oversee the planning and execution of digital marketing campaigns across multiple healthcare and aesthetic brands.
- Guide and mentor the Marketing Executive and Senior Marketing Executive, providing direction, feedback, and support for their professional growth.
- Review content calendars, campaign strategies, and marketing deliverables to ensure quality, consistency, and alignment with client objectives.
- Work closely with the creative team to develop engaging content and campaigns across social media platforms.
- Identify opportunities to improve clients' digital presence through content strategy, social media, and digital marketing initiatives.
- Analyse campaign performance and translate data into actionable insights and recommendations for clients.
- Coordinate project timelines and resources to ensure campaigns are delivered on schedule.
- Stay up to date with digital marketing trends and healthcare industry developments to continuously improve campaign performance.
- Support business growth by identifying opportunities to strengthen existing client partnerships and contribute to new business pitches when required.
Requirements:
- 4–6+ years of experience in digital marketing, social media marketing, or account management, preferably within a marketing agency.
- Proven experience managing multiple client accounts and leading client meetings.
- Experience mentoring or managing junior marketing team members.
- Strong understanding of content strategy, social media, and digital marketing.
- Excellent communication and presentation skills with the confidence to advise clients.
- Strong organisational and project management skills, with the ability to manage multiple priorities.
- A proactive, solutions-oriented mindset with excellent problem-solving abilities.
- A genuine interest in healthcare, medical, and aesthetic marketing.