Growth Marketing Manager

Key Responsibilities: - Plan, execute and optimise marketing campaigns across paid ads, social media, email marketing, landing pages and other relevant channels to drive brand awareness, leads and learner enrolment. - Develop go-to-market plans for programme launches, new intakes and other relevant initiatives, including campaign timelines, audience targeting, messaging, content requirements and conversion touch points. - Create clear and compelling marketing content for social media, EDMs, newsletters, ads, and programme collateral into relevant messaging for target audience. - Manage the learner acquisition funnel from awareness to enrolment. - Maintain a data-driven approach on marketing efforts, including tracking campaign performance using relevant tools and metrics with recommended improvements and actionables. - Coordinate marketing deliverables with internal and external stakeholders, ensuring timelines, briefs, feedback and follow-through are managed clearly. - Monitor competitor activity, industry trends and training market developments to sharpen Tribe Academy’s positioning, messaging and campaign angles. Qualifications: - Bachelor’s degree in Marketing, Communications, Business or a related field. - At least 5 years of experience in digital marketing, growth marketing, content marketing or campaign management. - Experience managing integrated campaigns across paid ads, social media, email marketing, landing pages and CRM platforms. - Strong understanding of B2C marketing, lead generation, lead nurturing and conversion optimisation. - Able to analyse marketing data and translate insights into practical campaign improvements. - Strong copywriting and content creation skills across digital channels. - Familiarity with tools such as Google Analytics, Meta Ads Manager, email marketing platforms, CRM systems, social media insights and marketing automation tools. - Knowledge of SEO, SEM, AI tools, content automation or generative AI is a strong advantage. - A good design eye and the ability to create or adapt marketing assets using design tools such as Canva/Figma/Adobe is a plus. - Experience in education/training/professional development, events or community-led marketing is a plus. Key Attributes: - Hands-on, proactive and able to follow through without constant prompting. - Analytical, commercially minded and comfortable working with performance targets. - Able to balance creativity with business outcomes. - Strong attention to detail - Comfortable managing multiple campaigns, timelines and stakeholders in a fast-paced environment. - Able to work well with internal teams, provide clear briefs and follow through on shared deliverables. - Curious about AI, digital skills, adult learning and the future of work.