Sales Business Development Executive
Job Summary
We are seeking a proactive Sales & Business Development Executive to drive Unichi and Teddi Lab’s growth across Singapore and Southeast Asia. The role focuses on retail channel expansion, distributor outreach, and hands-on commercial execution within the health, wellness, and FMCG sectors. You will work closely with regional teams to identify new opportunities and support market execution.
Responsibilities
- Identify and secure new distributors and retail partners.
- Manage retail and distributor accounts across SEA.
- Execute retail promotions, events, and trade marketing.
- Coordinate sales, logistics, and stock reporting.
Required Skills
- 2-5 years sales or business development experience.
- FMCG or health & wellness industry knowledge.
- Proficiency in Excel and PowerPoint.
- Fluent in English (Mandarin is a plus).
Job Details
Sales & Business Development Executive
Key Responsibilities
1. Business Development & New Market Support
- Identify and research potential distributors, retail partners, pharmacy chains, beauty retailers, wellness channels, and e-commerce partners across selected Southeast Asia markets.
- Support outreach and follow-up with potential business partners, including preparing introductory emails, pitch materials, product information, and pricing sheets.
- Build and maintain a pipeline of potential partners, leads, and new market opportunities.
- Support commercial discussions, distributor evaluation, and new market entry preparation.
- Assist in preparing market research, competitor analysis, and channel mapping for new markets.
2. Retail Channel & Account Support
- Support the team in managing retail and distributor accounts across Singapore and selected Southeast Asia markets.
- Follow up on product listings, pricing updates, promotion setup, and account-related requests with distributors and retail partners.
- Assist in preparing sales reports, promotion summaries, account review materials, and sell-out tracking.
- Monitor sales performance, stock movement, and promotional effectiveness across key accounts.
3. Trade Marketing & Retail Execution
- Support the execution of retail promotions, product launches, sampling activities, pop-up events, and in-store campaigns.
- Coordinate with distributors and retailers on POSM placement, product visibility, pricing accuracy, and promotion execution.
- Conduct store visits when required and report key findings on display, stock, pricing, and competitor activity.
- Work with internal marketing teams to support campaign materials, retailer proposals, and local activation plans.
4. Regional Coordination & Daily Follow-up
- Coordinate with internal teams including sales, marketing, supply chain, finance, and external distributors to ensure smooth execution.
- Follow up on orders, delivery updates, stock availability, documentation, and claims when required.
- Maintain trackers for accounts, business leads, promotions, market updates, and execution status.
Requirements
- 2–5 years of experience in sales, business development, channel sales, retail account management, trade marketing, or commercial roles.
- Experience in FMCG, health & wellness, supplements, beauty, personal care, consumer healthcare, or retail-related industries is preferred.
- Exposure to Southeast Asia markets, distributor development, retail channel expansion, or new business development is a strong advantage.
- Existing contacts or experience with distributors, pharmacy chains, beauty retailers, wellness channels, or consumer goods retailers will be an advantage.
- Comfortable with outreach, follow-up, market research, sales coordination, and hands-on execution.
- Good communication skills in English; Mandarin is a plus for coordination with regional teams.
- Basic Excel and PowerPoint skills for sales tracking, reports, and presentation materials.
- Detail-oriented, proactive, resourceful, and comfortable working in a fast-paced growing business.
- Willing to travel occasionally within Southeast Asia when required.
- Singapore Citizen or Permanent Resident preferred.