Head of Sales
Job Summary
We are looking for an experienced commercial leader to manage the entire sales operation and drive business growth. The role involves building high-performing teams, developing scalable sales systems, and collaborating with the Managing Director to expand into new markets. You will be responsible for setting strategies, increasing profitability, and enhancing overall customer satisfaction.
Responsibilities
- Lead, coach and manage the entire retail sales team.
- Develop and execute company-wide sales strategies.
- Drive revenue growth and expand B2B sales channels.
- Optimize sales SOPs, CRM workflows, and conversion rates.
- Monitor KPIs and present growth strategies to Management.
Required Skills
- Minimum 8 years of sales experience
- Minimum 5 years in team management
- Strong leadership and analytical skills
- CRM and sales process optimization expertise
- Business acumen and negotiation skills
Job Details
Key Responsibilities
Leadership & Team Management
• Lead, coach and manage the entire retail sales team.
• Recruit, train and develop high-performing sales consultants.
• Build a strong sales culture focused on customer experience and accountability.
• Conduct regular performance reviews and coaching sessions.
• Develop future sales leaders within the company.
Sales Strategy
• Develop and execute company-wide sales strategies.
• Set monthly, quarterly and annual sales targets.
• Improve sales conversion rates.
• Increase average order value.
• Develop upselling and cross-selling strategies.
• Create promotional campaigns together with the marketing team.
Business Development
• Develop partnerships with interior designers, developers, contractors and architects.
• Expand corporate and B2B sales channels.
• Identify new market opportunities.
• Explore new products and business categories.
• Support regional business expansion where applicable.
Commercial Growth
• Drive overall company revenue growth.
• Monitor sales performance and profitability.
• Improve gross profit margins.
• Analyse customer buying behaviour.
• Recommend pricing strategies.
• Review competitors and market trends.
Sales Operations
• Develop and improve sales SOPs.
• Optimise CRM workflows.
• Improve lead response time.
• Improve follow-up systems.
• Increase conversion rates from enquiries to sales.
• Build dashboards and reporting systems.
Customer Experience
• Maintain excellent showroom experience.
• Monitor customer satisfaction.
• Resolve escalated customer issues.
• Improve Google Review ratings.
• Develop customer loyalty programmes.
Marketing Collaboration
• Work closely with the marketing team.
• Improve marketing ROI.
• Analyse campaign performance.
• Improve lead quality.
• Ensure marketing efforts translate into measurable sales.
Business Intelligence
• Produce weekly and monthly management reports.
• Analyse KPIs.
• Forecast sales performance.
• Recommend business improvements.
• Present growth strategies directly to Management.
Requirements
• Bachelor’s Degree in Business, Marketing or related discipline.
• Minimum 8 years of sales experience.
• Minimum 5 years managing retail or commercial sales teams.
• Proven track record of growing revenue.
• Strong leadership and coaching abilities.
• Excellent business acumen.
• Strong analytical mindset.
• Excellent negotiation and presentation skills.
• Experience building teams and systems.
• Experience in CRM and sales process optimisation.
Preferred Industry Experience
Experience in one or more of the following industries will be an advantage:
• Doors, Digital Locks, Home Improvement, Building Materials, Construction, Interior Design, Furniture, Smart Home Products.