Sales Development Executive
Job Summary
We are looking for a Sales Development Executive to drive outbound pipeline generation and be the first point of commercial contact for prospective customers. This role involves identifying, engaging, and qualifying prospects across SMEs, mid-market, and enterprise segments. You will be responsible for converting conversations into qualified meetings for the commercial team while developing a deep command of the HR tech landscape.
Responsibilities
- Identify and qualify prospects across various market segments
- Execute multi-channel outreach campaigns
- Book qualified meetings and product demos
- Manage CRM activity and report on pipeline performance
Required Skills
- 3-5 years experience in outbound sales/lead generation
- Proficiency in SaaS/HR Tech sales
- Strong English communication skills
- CRM software proficiency
- Ability to engage senior stakeholders
Job Details
Job Title: Sales Development Executive (SaaS / HRTech)
Reports To: Commercial Lead / CEO
Key Responsibilities
Prospecting & Pipeline Generation
- Research and identify potential customers across target industries, company sizes and markets.
- Build and maintain an active pipeline of cold and warm leads through structured outbound activity.
- Qualify prospects against defined criteria before handing off to the commercial team.
Outreach & Engagement
- Execute personalised, multi-touch outreach campaigns across email, LinkedIn, phone and other relevant channels.
- Engage key decision-makers — typically CEO, Product & Engineering, Marketing stakeholders — with relevant and compelling messaging around HReasily's product suite and managed services.
- Follow up consistently and manage all lead activity accurately within the CRM.
Pipeline Contribution & Targets
- Book qualified meetings and product demonstrations for the commercial team.
- Track and report on outreach activity, conversion rates and pipeline contribution weekly.
- Work toward and progressively exceed monthly targets across meetings booked, pipeline created and revenue influenced.
Market & Product Development
- Build a solid working knowledge of HReasily's solutions and how they address common workforce management challenges across the region.
- Stay current on HR tech trends, competitor positioning and developments across target markets.
- Feed prospect insights and objections back to the commercial and product teams to sharpen messaging and positioning.
Requirements
- 3–5 years of experience in an outbound sales, business development or lead generation capacity, preferably within SaaS, HR tech or B2B services.
- Demonstrated ability to self-generate pipeline through outbound outreach rather than inbound follow-up alone.
- Comfortable initiating and holding conversations with mid to senior-level stakeholders across multiple functions.
- Disciplined approach to CRM hygiene, activity tracking and pipeline reporting.
- Strong written and verbal communication skills in English; proficiency in additional ASEAN languages is advantageous.
- Familiarity with tools such as Sales Navigator tools, CRM tools or equivalent platforms.
- Prior exposure to HR software, payroll or workforce management solutions is a plus but not required.