Director Audience Marketing Asia

Roles & Responsibilities: - Develop and implement an integrated audience marketing strategy across Asia, ensuring cohesive engagement and messaging for surgeons, care teams, and healthcare executives. - Lead regional initiatives to enhance awareness, consideration, adoption, and loyalty throughout the surgeon journey, including Key Opinion Leader (KOL) development, specialty marketing, and engagement with professional societies. - Shape hospital executive engagement through impactful initiatives such as strategic summits, peer-to-peer forums, and the development of reference sites. - Enhance the perceived value of Intuitive’s Services portfolio through targeted marketing strategies. - Collaborate with global marketing and local market teams to adapt content, campaigns, and programs to reflect regional insights and commercial priorities. - Serve as a strategic partner to Sales, Clinical Affairs, Services, and Market Access and Custom Analytics (MACA), ensuring audience marketing efforts align closely with market dynamics, customer needs, and growth objectives. - Lead the development of strategy, oversee the planning and execution, and be accountable for the business impact of regional peer-to-peer events across Asia. - Champion voice-of-customer (VOC) initiatives to ensure continuous feedback informs marketing strategy, campaign design, and product innovation. - Build and lead a high-performance regional Audience Marketing team, fostering capabilities across Clinical, Hospital, and Services Marketing functions. - Serve as a senior member of the Asia Marketing leadership team, contributing to the overall regional marketing and commercial strategy. Skills, Experience, Education, & Training: - A Bachelor’s degree is required; an MBA is preferred. - A minimum of 12 years of progressive experience in healthcare marketing, commercial strategy, or customer engagement—preferably within the medical devices, surgical robotics, or capital equipment sectors. - Extensive clinical knowledge of soft-tissue surgical procedures. - Proven track record of developing and executing audience-based marketing strategies that yield measurable commercial impact and results. - Experience in engaging C-suite hospital executives, senior surgeons, and clinical leaders with distinct value messaging. - Familiarity with healthcare purchasing behavior, health economics, surgical pathways, and hospital decision-making processes across Asia. - Demonstrated leadership in managing marketing teams within matrixed organizations. - Exceptional interpersonal and communication skills, including the ability to influence cross-functional stakeholders and present effectively to executive audiences. - Strong understanding of campaign development, content localization, segmentation, and program performance measurement. - Willingness to travel up to 40% within Asia and globally. - Fluency in English.