Sales and Marketing Director

RESPONSIBILITIES Strategic Development and Commercial Leadership - Drive the pursuit of the Company's mission, vision, and core values to foster a committed, competent, and growth-oriented workforce. - Develop and execute strategic business plans to achieve revenue growth, profitability, and market expansion targets across multiple regions. - Lead the development and execution of commercial strategies to drive sales performance and market penetration. - Identify and evaluate new market opportunities, customer segments, and business partnerships to support long-term growth. - Drive effective cost management and resource optimisation across the business. - Lead transformation initiatives and change management projects to improve organisational agility and performance. - Build and maintain strong strategic partnerships with principals, suppliers, healthcare institutions, and key stakeholders. Branding, Marketing, Product Portfolio and Business Development - Oversee the planning and execution of marketing, educational, and promotional activities in collaboration with Key Opinion Leaders, suppliers, and industry partners. - Develop demand generation strategies and commercial initiatives to drive revenue growth and strengthen market positioning. - Continuously assess customer needs, market trends, competitive activities, regulatory developments, and healthcare industry changes to identify new opportunities. - Identify, evaluate, source, and introduce new medical device solutions, technologies, and product portfolios that provide value to customers and support business growth. - Manage relationships with existing and prospective principals to strengthen partnerships and expand the Company's product offerings. - Lead product evaluation, business case development, commercial negotiations, and go-to-market strategies for new products and solutions. - Oversee branding, marketing communications, and positioning strategies to enhance market awareness and customer engagement. - Support Country Directors and Business Unit Managers in developing and executing country-specific sales and marketing plans. - Review product portfolio performance and drive initiatives to improve sales, profitability, customer retention, and market competitiveness. - Lead product launch planning, training, competency development, and commercial readiness activities. Operational Excellence and Technology Adoption - Drive continuous improvement of business processes and operational efficiency. - Oversee CRM implementation, sales effectiveness initiatives, and business process improvement projects across the Group. - Monitor inventory management, cost control, and resource utilisation to ensure operational effectiveness. - Drive the adoption of digital technologies, business intelligence, and automation initiatives to enhance business performance and customer engagement. - Establish and monitor key performance indicators to support data-driven decision making and business growth. REQUIREMENTS - Candidates with experience in the medical devices or pharmaceutical industry are highly preferred. - Exposure to regional markets, particularly Malaysia and the Philippines, will be an added advantage.