Marketing & Loyalty Executive
Job Summary
The Marketing & Loyalty Executive will manage member referral and reward programs while overseeing seasonal gifting campaigns. The role involves coordinating the production and distribution of premium marketing materials and client engagement items. Additionally, the position supports digital user experience enhancements and internal marketing campaign execution within a banking environment.
Responsibilities
- Manage member referral and reward programs
- Oversee seasonal gifting and client appreciation campaigns
- Coordinate premium marketing materials production
- Support digital platform user experience enhancements
- Execute marketing campaigns and stakeholder communication
Required Skills
- Bachelor’s degree in Marketing, Business, or Communications
- 3+ years experience in marketing or client servicing
- Banking or wealth management industry knowledge
- Strong organizational and multitasking skills
- Excellent stakeholder management abilities
Job Details
Job Scope (Key Responsibilities)
- Manage and support member referral and reward programmes, including fulfilment coordination
- Oversee seasonal gifting campaigns (e.g. festive gifts, client appreciation programmes)
- Coordinate design, production, and distribution of client premium items (e.g. red packets and marketing materials)
- Support digital and user experience enhancements for client booking and engagement platforms
- Assist in client communications and marketing campaign execution
- Manage sourcing and handling of corporate premiums and promotional items
- Work with internal teams and external vendors to ensure timely and accurate delivery of projects
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Minimum 3 years of experience in marketing, client servicing, or campaign management
- Experience in banking or wealth management industry is an advantage
- Strong organizational and multitasking skills
- Good communication and stakeholder management abilities
- Independent, detail-oriented, and a strong team player