BUSINESS DEVELOPMENT EXECUTIVE
Job Summary
We are seeking a results-oriented sales professional to drive market expansion within the FMCG and HORECA sectors. The role involves managing key client relationships, identifying new business opportunities, and achieving sales growth targets. The successful candidate will develop strategic plans, execute sales processes, and collaborate with internal teams to enhance market presence.
Responsibilities
- Drive new business acquisition and sales growth
- Manage and grow long-term key client relationships
- Monitor sales pipeline and achieve monthly KPIs
- Analyze market trends and competitor activities
- Prepare sales documentation and manage ERP updates
Required Skills
- 2-3 years FMCG/HORECA sales experience
- Strong negotiation and closing skills
- Excellent communication and interpersonal skills
- Data analysis and market trend interpretation
- Proficiency in Microsoft Office and ERP systems
Job Details
Key Responsibilities:
Sales Growth & Business Development
- Drive new business acquisition and expand existing accounts within FMCG & HORECA channels
- Develop and execute sales strategies to increase market penetration and revenue growth
- Identify new distribution opportunities across supermarkets, convenience stores, F&B outlets, and distributors
Key Account & Client Management
- Build, manage, and grow long-term relationships with key accounts and clients
- Conduct regular client engagements to ensure high levels of customer satisfaction, retention, and account growth
- Manage end-to-end sales process, from prospecting and pipeline management to closing and after-sales support
Sales Performance & Reporting
- Achieve and exceed monthly sales targets, KPIs, and revenue goals
- Monitor sales pipeline, track performance, and provide data-driven sales reports and forecasts
- Recommend actionable strategies to improve sales performance and account growth
Market Intelligence & Strategy
- Analyze market trends, competitor activities, and customer insights
- Identify growth opportunities and contribute to high-impact sales strategies
- Collaborate with marketing and product teams to align on go-to-market plans
Promotions & Product Launches
- Support and execute marketing campaigns, product launches, and promotional events
- Deliver compelling sales presentations, proposals, and product demonstrations
Sales Operations & Administration
- Prepare quotations, proposals, contracts, and sales documentation
- Ensure accurate and timely updates in ERP systems and proper documentation of all sales activities
Job Requirements:
- Diploma or Degree in Business, Marketing, or related field
- Minimum 2–3 years of FMCG / HORECA / B2B sales experience
- Proven track record in sales targets achievement & account management
- Familiarity with retail chains, supermarkets, F&B outlets, hotels, and distribution networks
- Experience in export sales / regional markets is an advantage
Key Skills:
- Customer service oriented with excellent interpersonal skills
- Strong sales, negotiation, and closing skills
- Excellent communication and relationship-building abilities
- Ability to manage multiple accounts and sales pipelines
- Self-driven, proactive, and results-oriented mindset
- Strong analytical skills with ability to interpret sales data & market trends
- Comfortable working in a fast-paced, target-driven environment
Tech Proficiency:
- Proficiency in Microsoft Office (Excel, PowerPoint, Word); familiarity with ERP systems is a plus.
Mobility:
- Possess own vehicle and valid driving license (preferred).