F&B Sales Executive

About the Role We are looking for a results-driven Sales Executive to grow our F&B customer base in Singapore. Your main focus will be acquiring new F&B customers and getting them to download the Foodmax app and order through it. You will also handle after-sales service, collections and ongoing account management so that customers keep ordering more over time. Key Responsibilities New Customer Acquisition Acquire new F&B customers, including restaurants, cafés, hotels, food court and hawker stalls, central kitchens, and catering companies, and achieve your individual sales and acquisition targets. Generate leads through field visits, cold calls, referrals and industry events. Learn each customer's menu, purchasing categories, volumes and current suppliers, and recommend suitable products and pricing. Get customers to download and register on the Foodmax app, support their first order, and train them to order on their own. Account Management & Growth Build long-term relationships with existing customers through regular check-ins, and increase their repeat orders and ordering frequency. Encourage customers to expand from one category to the full range of products, increasing their spend and Foodmax's share of their purchasing. Spot customers whose orders are dropping or who may leave, follow up early and put plans in place to win them back. After-Sales Service & Issue Resolution Act as the customers' main point of contact for issues such as product quality, specifications, stock availability, wrong or missing items, and delivery timing. Work with the Quality Control, Procurement, Warehouse, Logistics and Customer Service teams to handle returns, replacements and credit notes, make sure each issue is fully resolved, and update the customer. Gather customer feedback on products, pricing and service, and share it internally to drive improvements. Collections & Credit Management Track customer payment terms and statement reconciliation to make sure payments come in on time. Follow up on overdue payments and work with the Finance team to recover outstanding amounts and reduce bad-debt risk. Assess the creditworthiness of new customers and flag high-risk accounts early. Reporting Keep customer records, visit notes and pipeline updates current in the CRM or sales system. Track your performance on new customers acquired, active ordering customers, sales revenue, repeat order rate and collection rate. Report regularly on your progress and on market conditions, including competitor activity and pricing. Requirements At least 3 years of sales experience in the HORECA or F&B industry. Experience in food distribution, fresh food supply chain, FMCG or B2B ordering platforms is preferred. An existing network of F&B customers in Singapore is a strong advantage. A proven track record in new business development, with the drive to prospect and cold-call, resilience and a results-oriented mindset. Good understanding of F&B purchasing needs. Familiarity with meat, poultry, eggs, fresh produce and dry goods is a plus. Experience in after-sales issue handling, account reconciliation and payment collection, with the ability to work across teams to resolve problems. Familiar with CRM or sales tracking tools. Experience getting customers to adopt an app or online ordering platform is preferred. Strong communication, negotiation and interpersonal skills, and able to work independently. Proficiency in Mandarin and/or Malay is an advantage, as the role serves F&B customers from diverse language backgrounds. Willing to travel frequently for customer visits. A valid driving licence and own vehicle are an advantage. What We Offer Competitive base salary plus performance-based commission Growth opportunities in a fast-growing food-tech company A full product range and digital ordering tools that make selling easier A collaborative, results-driven team culture